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MRI Holiday Greeting Wins IAC Award


Posted on Jun 21, 2016 in Animation Comments

The Internet Advertising Competition Awards named Marketing Results, Inc winner of “Best Marketing Interactive Application”.  The winning entry was for our 2016 holiday email, the Ski Slope Shuffle, sent as a yearly holiday greeting to our database of clients and friends. 

The IAC Awards are designed to honor the individuals and organizations responsible for driving excellence in online advertising across 96 industries and a wide range of formats, including online ad, video, mobile, newsletter, email and social media. The awards give winning organizations the chance to set themselves apart in the highly competitive online advertising environment.  Criteria such as creativity, innovation, impact, use of the medium and memorability were used to select the winners of the IAC awards.

Each year we send our casino clients a holiday greeting with wishes for a happy holiday season and a prosperous new year. Our holiday messages featuring Hero Jack have had success keeping our audience engaged. “We had a lot of fun brainstorming another adventure for Jack,” said John Pace, Senior Art Director. “Early in the process, all ideas are explored no matter how crazy they may seem at the time. It’s also very satisfying to see the chosen concept evolve from a rough sketch all the way to the final product. We can’t wait to see what Jack will do next.”

This year’s holiday message was the creation of a retro ’80s arcade-styled game that let the audience take control. It wasn’t a one-time play either; users could play as many times as they liked with no quarters required. The nostalgia aspect felt appropriate for the holiday season. “Even though game play was retro, our creative team still took the opportunity to raise the quality of the graphics, showcasing how gamification can be done cross-platform nowadays. They demonstrated an alternate approach on how the digital medium can be used as a social device in marketing,” said Kevin McElroy, Vice President of Creative Services.

The imagination depicted in the 2016 Ski Slope Shuffle is just the starting point when it comes to the capabilities of Marketing Results.  Incorporating interactivity into your advertising strategy with the use of animation grabs your audience’s attention the way words can’t.  With the experience, knowledge and talent, Marketing Results offers a full range of marketing and creative services for your casino. Click here or give us a call today at 702.361.3850 ext. 109 to see how we can take your online marketing to the next level.

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