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Marketing Results, Inc. 2900 West Horizon Ridge Parkway Suite 200 Henderson, NV 89052 Phone: 702-361-3850 Fax: 702-361-2905 Driving directions to our LV office  NEW JERSEY OFFICE Marketing Results, Inc. 604 Liberty Place Sicklerville, NJ 08081-5700 Phone: 856-740-3334 Fax: 856-740-3335 Driving directions to our NJ office |
 We have casino marketing on the mind and we like to share our passion. Below is a sampling of published articles from Marketing Results’ team members – some analytical, some relational – but all Marketing Results. So You Need A New Casino Website By Erin Jones Global Gaming Business – Vol. 7 No. 12, December 2008 Effective websites are possible – even for the computer novice. You aren’t a web designer; you are a casino marketing executive in charge of making sure a new website is produced. HTML and Dreamweaver are not a part of your daily dialect. How do you begin?
Vegas: Economy’s No Fun Now, But We Still Are By Marissa Miley and Abram Sauer AdvertisingAge – November 10, 2008 AdvertisingAge interviews Gary Border, President of Marketing Results, about the LVCVA’s new advertising campaign “Crazy times call for crazy fun” and casino marketing and advertising during economically challenging times. Hotels are spending even as revenue and visitor numbers are slipping. In the city of extremes, both highrolling hedonism and marketing-spending caution are reigning over Las Vegas.
UNR Professor Teaches the Art of the Game By Ray Hagar Reno Gazette Journal – October 19, 2008 The Reno Gazette Journal interviewed MRI Director of Marketing, Alisa Mirabal, about gaming expert Bill Eadington and his program at the Institute for the Study of Gambling and Commercial Gaming at the University of Nevada, Reno.
Offers They Can’t Refuse By Marian Green Slot Manager – July 14, 2008 Slot Manager Magazine interviews MRI President Gary Border about marketing during economically challenging times. Slot executives know they need to work harder to get the business, with the economy tanking and people thinking long and hard before taking that weekend getaway.
Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical By Patrice Gianni Michael Pollock's Gaming Industry Observer – July 18, 2005 No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn’t always mean never.
Promotions…To Be or Not to Be By Rebecca Perger Native American Casino – May 2005 Not all promotions are created equal, but they do share common goals: to encourage brand loyalty and increase trip frequency from the casino’s players. Both goals are welcomed and sought daily in the industry. So with this in mind, when is it acceptable to not have a promotion?
Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key By Gary Border Michael Pollock's Gaming Industry Observer – March 14, 2005 Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.
Super Models: Advanced Intelligence Marketing for Casinos By Gary Border Global Gaming Business – December 2003 Over the past two decades, the path to winning market share has caused dramatic evolution in the casino gaming business.
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