Articles

We have casino marketing on the mind and we like to share our passion. Below is a sampling of published articles from Marketing Results’ team members.

MARKETING: Community CONCERNS

By John Grochowski

Casino Journal – November 30, 2011

Casino Journal recaps G2E 2011 Session; Social Media Best Practices Part 1 moderated by Alisa Mirabal, Vice President of Marketing at MRI. Social media in all its forms creates opportunities for casinos to solidify relationships with their best clients, but this improved contact does come with some inherent risk since the technology can just as easily be used by customers to publicize a facility's missteps and mistakes.

The Cost of Conversation

By Nicole Wolf

Global Gaming Business Vol. 10 No. 9, September 2011 – September 1, 2011

Global Gaming Business interviews Patrice Gianni, CEO of Marketing Results, about the value of social media to casino marketers. There has been a sea change in the level of sophistication on the part of casino marketing departments. A year ago, many casinos weren't even on Facebook, but now everyone knows social media is here to stay.

Milking the Brand

By Marjorie Preston

Global Gaming Business Vol. 10 No. 8 – July 25, 2011

Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited. Will it work? Will the luxury brands that resonate in Las Vegas carry the same heft in Vietnam and Dubai, or be lost in translation? Just as importantly, can the MGM brand succeed without gaming as a prop?

Vegas: Economy’s No Fun Now, But We Still Are

By Marissa Miley and Abram Sauer

AdvertisingAge – November 10, 2008

Advertising Age interviews Gary Border, President of Marketing Results, about the LVCVA's new advertising campaign "Crazy times call for crazy fun" and casino marketing and advertising during economically challenging times. Hotels are spending even as revenue and visitor numbers are slipping. In the city of extremes, both highrolling hedonism and marketing-spending caution are reigning over Las Vegas.

UNR Professor Teaches the Art of the Game

By Ray Hagar

Reno Gazette Journal – October 19, 2008

The Reno Gazette Journal interviewed MRI Director of Marketing, Alisa Mirabal, about gaming expert Bill Eadington and his program at the Institute for the Study of Gambling and Commercial Gaming at the University of Nevada, Reno.

Offers They Can’t Refuse

By Marian Green

Slot Manager – July 14, 2008

Slot Manager Magazine interviews MRI President Gary Border about marketing during economically challenging times. Slot executives know they need to work harder to get the business, with the economy tanking and people thinking long and hard before taking that weekend getaway.

Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical

By Patrice Gianni

Michael Pollock's Gaming Industry Observer – July 18, 2005

No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn’t always mean never.

Promotions…To Be or Not to Be

By Rebecca Perger

Native American Casino – May 1, 2005

Not all promotions are created equal, but they do share common goals: to encourage brand loyalty and increase trip frequency from the casino’s players. Both goals are welcomed and sought daily in the industry. So with this in mind, when is it acceptable to not have a promotion?

Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key

By Gary Border

Michael Pollock's Gaming Industry Observer – March 14, 2005

Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.

Super Models: Advanced Intelligence Marketing for Casinos

By Gary Border

Global Gaming Business – December 1, 2003

Over the past two decades, the path to winning market share has caused dramatic evolution in the casino gaming business.