MRI Blog
Amplify Performance

The Fab Four spent countless hours in Abbey Road Studios collaborating, writing, rewriting, testing, recording and asking for feedback. They were striving for perfection; they wanted to create something they knew would touch the hearts of their loyal fans. Put this same amount of effort and heart into your core casino marketing campaigns, and you'll have the opportunity to attract not only your loyal customers but new segments who recognize you have a unique appeal.

Data integrity means a lot more than protection from theft and hackers; it involves the maintenance of data, and ensuring customer information is always accurate, consistent and relevant. Only data that is both protected and continually maintained can be used to build casino customer loyalty and trust.

Has your casino done a good job creating the need for its app in customers, and encouraging them to use it? If you want your casino mobile app to reach its full potential, it's key to convince your players that they just can't live without it.

The average mobile app loses 76% of its users on the first day after it's downloaded. Your casino loyalty app won't drive results if your customers don't use it. But what's the difference between casino apps that stink and the ones that earn loyal users?

Marketing Results, Inc., announced today that River Rock Casino has implemented the Advanced Intelligence Marketing (AIM®) system as its complete database marketing solution.