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Train Your Gamblers to Move From Print to Digital (and save money!)

Posted on Apr 25, 2017 in Casino Marketing

Our City of Brotherly Love will play host this weekend to the 2017 NFL® Draft. As the stage is set in Philadelphia on the steps made famous by Rocky Balboa, it has me thinking about our field position when it comes to digital marketing. Are we bringing on the punt team, or are we in the red zone?

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The Vinyl Word on Gambler Experience

Posted on Apr 19, 2017 in Technology

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

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Winning With Technology: Part 3

Posted on Apr 17, 2017 in Technology

This is the third in a 4-part series we're offering on today's technology and how it can be used as an advantage for the gaming industry. In this post, we review how today's technology can launch a casino into new territories of expanding reach, increasing loyalty, and growing profits.

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MRI Holiday Show Wins IAC Award

Posted on Apr 5, 2017 in Animation

The 2016 MRI Holiday Show has been named a winner in the 2017 Internet Advertising Competition Awards for Best Marketing Email message campaign/Best Mobile Email message campaign.

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My Wawa Wow Moment

Posted on Mar 30, 2017 in Technology

As a casino marketing professional responsible for developing creative ideas, I am always looking for innovative ways to help companies improve their operations and customer service. I study the methods and strategies of other marketers, and analyze the tactics of successful companies.

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