MRI Blog
Own The Dialogue

A Peace On Poster Design: Take a Marketing Cue From Woodstock a Half-Century Later

Posted in Advertising

It only took a handful of masterminds to create and promote the festival we still remember and celebrate today. Without the far reach of Twitter, Facebook, or 500 TV channels speaking to every imaginable audience segment, that small team had to take a far more organic approach to promote Woodstock, one that would ultimately hinge on two core ideas.

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AIM Reinvents Casino Marketing for the Digital Age

Posted in AIM

If the casino industry is anything, it’s unique. MRI's AIM® Casino CRM software provides database marketing, player development, casino marketing analytics to reach your casino's unique  marketing goals.

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Become a Familiar Voice to Your Players

Posted in Brand

As digital marketers, our singular focus is maximizing engagement with your players. That engagement, however, isn't just about the message itself but several other factors as well, including frequency, your brand, and the positive effect you have on your players’ lives.

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Listening: A Selfless or Selfish Act?

Listening, aided by market research, is the key to future growth of business - particularly casinos and resort destinations. 

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It's Time to Revisit Your Casino’s CRM Solution

Posted in AIM

Casinos vie for market share in an extremely dynamic environment, and a CRM tool that isn’t pulling its proverbial weight just won't cut it.

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