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Casino to Gambler Value Proposition

Posted on Jul 25, 2017 in Casino Marketing

Nowadays, the ability to cut through the clutter with marketing messages is tremendously difficult. Your casino needs a good reputation of delivering value. Value for gamblers isn't necessarily winning jackpots or two-for-one buffet specials. The return you can provide on their investment in you is a great experience: a real good time that gave them what they needed — and where you anticipated what they needed before they had to ask.

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Is Your Casino Prepared For Winter?

Posted on Jul 18, 2017 in Casino Marketing

Spoiler Warning: Be warned that Game of Thrones spoilers lie ahead. If you haven't watched the series, certain references to the show in this article might spoil any future enjoyment.

The one trait all leaders have in common is their ability to analyze situations in order to make informed choices.

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How Would Your Casino’s Report Card Stack Up?

Posted on Jul 5, 2017 in Casino Marketing

Your gamblers grade your casino on a daily basis. Each interaction with your brand, from visits to your dining facilities to interactions with your app, are a test.

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Follow Sgt. Pepper’s Lead. The Road to Fab Marketing.

Posted on Jun 27, 2017 in Advertising

The Fab Four spent countless hours in Abbey Road Studios collaborating, writing, rewriting, testing, recording and asking for feedback. They were striving for perfection; they wanted to create something they knew would touch the hearts of their loyal fans. Put this same amount of effort and heart into your core casino marketing campaigns, and you'll have the opportunity to attract not only your loyal customers but new segments who recognize you have a unique appeal.

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Holy Data Integrity, Batman!

Posted on Jun 20, 2017 in Technology

Data integrity means a lot more than protection from theft and hackers; it involves the maintenance of data, and ensuring customer information is always accurate, consistent and relevant. Only data that is both protected and continually maintained can be used to build casino customer loyalty and trust.

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