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A Win-Win Marketing Friendship

Posted on Feb 6, 2019 in Brand

A consistent brand helps people recognize your casino and catch on to your message - but how do you spread the word?

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Let's Define CRX, CRM & Loyalty

Posted on Feb 5, 2019 in Brand

CRM, CRX, Loyalty. We throw these terms around every marketing boardroom and strategic planning session, but what do we really do to foster this type of relationship with our customers, in our case gamers?

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Is Your Creative Ready For The Big Game?

Posted on Jan 30, 2019 in Advertising

A well-informed creative team is empowered to produce effective and thoughtful creative that should grab the viewer's attention. And once you have that attention, messaging must stay relevant to retain that crucial, irreplaceable attention.

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Great Brands Draw Cheers

Posted on Jan 21, 2019 in Brand

Marketing and advertising really take off and excel when design matches that preexisting concept of a brand, but can never be a substitute for the brand itself.

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The A/BCs of Crafting a Brand Voice

Posted on Jan 14, 2019 in Brand

With a little perseverance, casino marketers can craft a digital message that targets the right audience, engages them, builds lasting relationships, and drives traffic to the casino floor.

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