MRI Blog
Own The Dialogue

Every branding expert and scholar knows that the four pillars of branding are to identify a brand, build a brand, measure the brand and grow the brand. Oftentimes, they are experts at exercising three out of four of those options, but severely neglect one: measurement. So, I pose to you a quasi-rhetorical question: Can you grow a brand without measuring it?

Developing and maintaining an authentic, memorable brand requires a balancing act, mixing promotions, a unique voice, and appealing creative with a consistent vision to keep things compelling for your players.

I don’t think anyone would argue that social media is here to stay. It allows for people to stay connected, share their likes and dislikes, and it gives businesses a chance to advertise in a personable way right in someone’s home. One of the best ways to market through social media is through influencers.

If the casino industry is anything, it’s unique. MRI's AIM® Casino CRM software provides database marketing, player development, casino marketing analytics to reach your casino's unique  marketing goals.

A well-informed creative team is empowered to produce effective and thoughtful creative that should grab the viewer's attention. And once you have that attention, messaging must stay relevant to retain that crucial, irreplaceable attention.