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Let Research Be Your GPS

Posted in Brand

Every branding expert and scholar knows that the four pillars of branding are to identify a brand, build a brand, measure the brand and grow the brand. Oftentimes, they are experts at exercising three out of four of those options, but severely neglect one: measurement. So, I pose to you a quasi-rhetorical question: Can you grow a brand without measuring it?

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Here’s the Story, of a Brand Named Brady: Lessons for a Casino’s Brand & Marketing

Posted in Brand

Developing and maintaining an authentic, memorable brand requires a balancing act, mixing promotions, a unique voice, and appealing creative with a consistent vision to keep things compelling for your players.

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Benefits of Influencer Marketing

I don’t think anyone would argue that social media is here to stay. It allows for people to stay connected, share their likes and dislikes, and it gives businesses a chance to advertise in a personable way right in someone’s home. One of the best ways to market through social media is through influencers.

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AIM Reinvents Casino Marketing for the Digital Age

Posted in AIM

If the casino industry is anything, it’s unique. MRI's AIM® Casino CRM software provides database marketing, player development, casino marketing analytics to reach your casino's unique  marketing goals.

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Turn Your Casino’s Creative Into an All-Pro QB

Posted in Advertising

A well-informed creative team is empowered to produce effective and thoughtful creative that should grab the viewer's attention. And once you have that attention, messaging must stay relevant to retain that crucial, irreplaceable attention.

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