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Staying a Step Ahead Through Campaign Response Analysis

Posted on Apr 24, 2015 in AIM

Anyone working in casino marketing knows that much of our workday gets devoured by details that never make it onto the daily calendar. The schedule says “mailing drop date,” but there are always a dozen delays. Once one project is out the door, the relentless past-due to-do list is waiting. Putting out small fires often takes more time than tackling the five-alarm blazes.

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Facebook Likes Guideline Changes

Posted on Mar 26, 2015 in Social Media

Facebook has recently changed its "like" guidelines in an effort to provide more quality and less quantity. Find out what these changes are.

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Geo-Targeting Shifts Into Higher Gear

Posted on Jan 28, 2015 in Technology

Geo-targeting is not a new term in the marketing industry; in fact, it is a term that is set to take casinos by storm in 2015. Geo-targeted or location-based marketing, uses a highly-specific message to reach a user when they are at a specific location. The beauty of geo-targeting is that the same business can now know how to better target their potential customers.

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Short Attention Span…or Just Bored?

Posted on Jan 21, 2015 in Advertising

Whether you are sending out daily, weekly, or monthly emails to your gamblers, you need to get your message across in a succinct fashion. As you read this post, pause for a second to think about your email communications. What's the structure like? Does your content seem to stretch endlessly into the distance? How many times did you have to scroll (from your smartphone) until you reached the end of the email? Chances are your emails are falling on deaf ears, or, perhaps more aptly put, inattentive eyes.

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AIM to Make the Most of Your Database

Posted on Jan 14, 2015 in AIM

Marketing Results Incorporated has long been at the forefront of data mining. Our president, Gary Border, has been collecting data since 1980 – back when casino polls were conducted from clipboards. Now that MRI’s Advanced Intelligence Marketing® software is launching its fourth commercial version, I sat down with some of our power players to discuss which updates the different departments are most excited about.

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