MRI Blog
Amplify Performance

Geo-Targeting Shifts Into Higher Gear

Posted on Jan 28, 2015 in Technology

Geo-targeting is not a new term in the marketing industry; in fact, it is a term that is set to take casinos by storm in 2015. Geo-targeted or location-based marketing, uses a highly-specific message to reach a user when they are at a specific location. The beauty of geo-targeting is that the same business can now know how to better target their potential customers.

Read More
Share

Short Attention Span…or Just Bored?

Posted on Jan 21, 2015 in Advertising

Whether you are sending out daily, weekly, or monthly emails to your gamblers, you need to get your message across in a succinct fashion. As you read this post, pause for a second to think about your email communications. What's the structure like? Does your content seem to stretch endlessly into the distance? How many times did you have to scroll (from your smartphone) until you reached the end of the email? Chances are your emails are falling on deaf ears, or, perhaps more aptly put, inattentive eyes.

Read More
Share

AIM to Make the Most of Your Database

Posted on Jan 14, 2015 in AIM

Marketing Results Incorporated has long been at the forefront of data mining. Our president, Gary Border, has been collecting data since 1980 – back when casino polls were conducted from clipboards. Now that MRI’s Advanced Intelligence Marketing® software is launching its fourth commercial version, I sat down with some of our power players to discuss which updates the different departments are most excited about.

Read More
Share

Keeping Up with Google Algorithms

Posted on Dec 17, 2014 in Advertising

Sometimes, it's hard to tell whether you're on a field trip to the zoo or studying up on Google's algorithm changes. Penguin, Panda, Hummingbird, Pigeon – and even a Pirate to come in and clean up after everyone. The algorithms are continually changing as Google learns what real people want to see and figures out how to give it to them. If you want to keep your casino's website at the top of the search results and in front of your guests' eyes, you have to know what Google wants to see.

Read More
Share

Images That Get A Response

Posted on Dec 10, 2014 in Technology

Even with such a heavy focus on website content, vivid imagery still plays an essential role in today's marketing campaigns. Casinos must design their marketing materials with unique images that help build brand recognition while also considering how one image will work across different platforms and on various computer and mobile screens.

Read More
Share
Gaming by State
Native American Gaming