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Keeping Up with Google Algorithms

Posted on Dec 17, 2014 in Advertising

Sometimes, it's hard to tell whether you're on a field trip to the zoo or studying up on Google's algorithm changes. Penguin, Panda, Hummingbird, Pigeon – and even a Pirate to come in and clean up after everyone. The algorithms are continually changing as Google learns what real people want to see and figures out how to give it to them. If you want to keep your casino's website at the top of the search results and in front of your guests' eyes, you have to know what Google wants to see.

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Images That Get A Response

Posted on Dec 10, 2014 in Technology

Even with such a heavy focus on website content, vivid imagery still plays an essential role in today's marketing campaigns. Casinos must design their marketing materials with unique images that help build brand recognition while also considering how one image will work across different platforms and on various computer and mobile screens.

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Kick Static Design To The Curb

Posted on Nov 6, 2014 in Technology

In our first post about responsive design, we made the case for kicking static design to the curb and choosing a responsive email design that generates the best view for the user based on their device. In this post, we'll cover everything you need to know to make the most of responsive design: from planning your email marketing campaigns to measuring the results.

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No Static At All

Posted on Nov 5, 2014 in Technology

Creating different static layouts for desktop and mobile devices is messy work and it doesn't always pan out. Mobile devices come in a variety of sizes, from ultra-small phones to 20-inch tablets and it's nearly impossible to accommodate them all with a static design. A responsive design, or one that automatically generates the best view from a single design based on the user’s device, would accommodate everyone.

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Become a Social Animal

Posted on Oct 22, 2014 in Social Media

Email is an oft-neglected aspect of social media marketing -- and yes, email is considered social media. In fact, email campaigns are the precursor to modern social media marketing and remain extremely relevant. Email marketing campaigns and social media platforms can work together in perfect harmony, each of them boosting the effectiveness of the other.

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