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Advanced Intelligence Marketing

River Rock Casino Selects the AIM System for Database Marketing Solution

Posted on May 23, 2017 in AIM

Marketing Results, Inc., announced today that River Rock Casino has implemented the Advanced Intelligence Marketing (AIM®) system as its complete database marketing solution.

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Wild Rose Casino & Resorts Chooses the AIM System for Database Marketing Solution

Posted on May 10, 2017 in AIM

Marketing Results announced today that Wild Rose Casino & Resorts has selected and implemented the Advanced Intelligence Marketing (AIM) system as its complete database marketing solution in all three of Wild Rose's properties: Clinton, Emmetsburg and Jefferson.

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Data Talks, AIM Translates

Posted on Jan 12, 2017 in AIM

Identifying opportunities through your data gives you the ability to affect positive growth. The best results demand informed planning.

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There's Always Room At The Top - But How Does One Get There?

Posted on Apr 29, 2015 in AIM

One of the most persistent and ongoing challenges of the casino industry is the proliferation of new competition. The days of one casino owning the market simply by being the only option around are gone. When you integrate the understanding of geography and competition into your casino marketing strategy, you can start shifting more market share to your company. That’s what a good database marketing tool can achieve for your property, and that’s what Marketing Results has been developing and honing for the past 27 years.

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Staying a Step Ahead Through Campaign Response Analysis

Posted on Apr 24, 2015 in AIM

Anyone working in casino marketing knows that much of our workday gets devoured by details that never make it onto the daily calendar. The schedule says “mailing drop date,” but there are always a dozen delays. Once one project is out the door, the relentless past-due to-do list is waiting. Putting out small fires often takes more time than tackling the five-alarm blazes.

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