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Keeping Up with Google Algorithms

Posted on Dec 17, 2014 in Advertising

Sometimes, it's hard to tell whether you're on a field trip to the zoo or studying up on Google's algorithm changes. Penguin, Panda, Hummingbird, Pigeon – and even a Pirate to come in and clean up after everyone. The algorithms are continually changing as Google learns what real people want to see and figures out how to give it to them. If you want to keep your casino's website at the top of the search results and in front of your guests' eyes, you have to know what Google wants to see.

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Expanding Roles in Casino Marketing Departments

Posted on Sep 24, 2014 in Advertising

Budget conscious casinos need a smarter approach to inbound marketing than one employee wearing too many hats or costly internal digital marketing teams.

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Six Reasons Why Email Marketing is Still Relevant for Casinos

Posted on Sep 17, 2014 in Advertising

When shiny new mobile apps and social networking tools debut every day (an emoji-only network anyone?), it’s easy to get distracted from your email strategy. Communicating with your players via email may feel out of date, but it’s still the most effective digital channel for reaching your customers and offering the type of personalized communications your players expect.

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Why Email Marketing for Casinos is a Sure Bet

Posted on Sep 3, 2014 in Advertising

While email marketing isn’t the new kid in the digital marketing game, it’s still outperforming other online marketing methods such as social media and paid ads.

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Transmedia Set to Transform Casino Marketing

Posted on Jun 26, 2014 in Advertising

Whether it's the casino industry or any other type of business, today's marketers are dealing with more options and distribution channels than ever before. Past channels like direct mail, radio and print advertising are now joined by email, social media, video – and that's just the start. If your casino business isn't making the most of these available channels, you're likely missing out on connecting with potential customers.

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