MRI Blog
Brand

Building Loyalty and Brand Cohesion

A Win-Win Marketing Friendship

Posted on Feb 6, 2019 in Brand

A consistent brand helps people recognize your casino and catch on to your message - but how do you spread the word?

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Let's Define CRX, CRM & Loyalty

Posted on Feb 5, 2019 in Brand

CRM, CRX, Loyalty. We throw these terms around every marketing boardroom and strategic planning session, but what do we really do to foster this type of relationship with our customers, in our case gamers?

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Great Brands Draw Cheers

Posted on Jan 21, 2019 in Brand

Marketing and advertising really take off and excel when design matches that preexisting concept of a brand, but can never be a substitute for the brand itself.

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The A/BCs of Crafting a Brand Voice

Posted on Jan 14, 2019 in Brand

With a little perseverance, casino marketers can craft a digital message that targets the right audience, engages them, builds lasting relationships, and drives traffic to the casino floor.

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Great B(r)ands Fill Stadiums

Posted on Oct 2, 2018 in Brand

Catching up on a favorite podcast on the ride into work this morning, I came to a realization that I have the potential to create the biggest rock band the world has ever seen. It would be the type of group that people camp out to see, a money-making powerhouse with sold-out merch, Rolling Stone cover stories, and hoards of ravenous fans following our every move. Just imagine the possibilities.

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