MRI Blog
Brand

Building Loyalty and Brand Cohesion

Great B(r)ands Fill Stadiums

Posted on Oct 2, 2018 in Brand

Catching up on a favorite podcast on the ride into work this morning, I came to a realization that I have the potential to create the biggest rock band the world has ever seen. It would be the type of group that people camp out to see, a money-making powerhouse with sold-out merch, Rolling Stone cover stories, and hoards of ravenous fans following our every move. Just imagine the possibilities.

Read More
Share

Let Research Be Your GPS

Posted on Sep 28, 2018 in Brand

Every branding expert and scholar knows that the four pillars of branding are to identify a brand, build a brand, measure the brand and grow the brand. Oftentimes, they are experts at exercising three out of four of those options, but severely neglect one: measurement. So, I pose to you a quasi-rhetorical question: Can you grow a brand without measuring it?

Read More
Share

Tune Up Your Brand

Posted on Jul 24, 2018 in Brand

As anyone would readily attest, I love my analogies and won't hesitate to slip one into a brainstorm meeting whenever and wherever possible.  Creativity and innovative solutions continuously surround us, and as I go about my every day, I find myself thinking of ways to adapt all of that creativity for the benefit of our casino clients. 

Read More
Share

4 Factors That Will Supercharge Your Brand and Your Casino Career

Posted on Aug 21, 2017 in Brand

Marketers are constantly seeking ways to leverage finite resources to communicate and engage their audience. Life is loud, audacious and filled with dynamic, colorful messages that would have been sure-fire advertising winners just a decade ago. However, given a saturated customer base that has seen and heard it all by this point, rising above the wall of sound to deliver a message can be challenging.

Read More
Share

The Trust Factor

Posted on Aug 2, 2016 in Brand

One of the most overlooked and underrated factors to building your brand loyalty and expanding your business is The Trust Factor. Without a purposeful and consistent strategy to promote trust in your brand, your most elaborate marketing efforts will fall short. Trust is one of the greatest motivators for the gambling enthusiasts, who bring in over 50% of your revenue. 

Read More
Share
Gaming by State
Native American Gaming