MRI Blog
Brand

Building Loyalty and Brand Cohesion

Let Research Be Your GPS

Posted in Brand

Every branding expert and scholar knows that the four pillars of branding are to identify a brand, build a brand, measure the brand and grow the brand. Oftentimes, they are experts at exercising three out of four of those options, but severely neglect one: measurement. So, I pose to you a quasi-rhetorical question: Can you grow a brand without measuring it?

Read More
Share

Here’s the Story, of a Brand Named Brady: Lessons for a Casino’s Brand & Marketing

Posted in Brand

Developing and maintaining an authentic, memorable brand requires a balancing act, mixing promotions, a unique voice, and appealing creative with a consistent vision to keep things compelling for your players.

Read More
Share

Does Your Casino Have A Good Backline?

Posted in Brand

If we were to create an elevator pitch for what we do at Marketing Results, the focus would be on innovative database marketing and campaign analysis, not to mention creative services that capture and hold a player’s attention.

Read More
Share

Become a Familiar Voice to Your Players

Posted in Brand

As digital marketers, our singular focus is maximizing engagement with your players. That engagement, however, isn't just about the message itself but several other factors as well, including frequency, your brand, and the positive effect you have on your players’ lives.

Read More
Share

Small Things Make A Big Difference

Posted in Brand

We've spent a lot of time discussing how a brand is only as strong as the people and company culture it represents. The importance of the little things when it comes to memorable service are often most effective in creating buzz and positive word-of-mouth.

Read More
Share
Gaming by State
Native American Gaming