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Brand

Building Loyalty and Brand Cohesion

4 Factors That Will Supercharge Your Brand and Your Casino Career

Posted on Aug 21, 2017 in Brand

Marketers are constantly seeking ways to leverage finite resources to communicate and engage their audience. Life is loud, audacious and filled with dynamic, colorful messages that would have been sure-fire advertising winners just a decade ago. However, given a saturated customer base that has seen and heard it all by this point, rising above the wall of sound to deliver a message can be challenging.

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The Trust Factor

Posted on Aug 2, 2016 in Brand

One of the most overlooked and underrated factors to building your brand loyalty and expanding your business is The Trust Factor. Without a purposeful and consistent strategy to promote trust in your brand, your most elaborate marketing efforts will fall short. Trust is one of the greatest motivators for the gambling enthusiasts, who bring in over 50% of your revenue. 

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Why Do Some Casino Brands Succeed Where Others Fail

Posted on Aug 27, 2013 in Brand

Why do some casino brands succeed where others fail? Since 1988, Marketing Results Inc. (MRI) has developed and maintained a consistent formula for the successful promotion of casino brands throughout North America.

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Milking the Brand

Posted on Jul 25, 2011 in Brand

Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited.

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Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key

Posted on Mar 14, 2005 in Brand

Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.

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