MRI Blog
Brand

Building Loyalty and Brand Cohesion

Small Things Make A Big Difference

Posted in Brand

We've spent a lot of time discussing how a brand is only as strong as the people and company culture it represents. The importance of the little things when it comes to memorable service are often most effective in creating buzz and positive word-of-mouth.

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A Win-Win Marketing Friendship

Posted in Brand

A consistent brand helps people recognize your casino and catch on to your message - but how do you spread the word?

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Let's Define CRX, CRM & Loyalty

Posted in Brand

CRM, CRX, Loyalty. We throw these terms around every marketing boardroom and strategic planning session, but what do we really do to foster this type of relationship with our customers, in our case gamers?

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Great Brands Draw Cheers

Posted in Brand

Marketing and advertising really take off and excel when design matches that preexisting concept of a brand, but can never be a substitute for the brand itself.

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The A/BCs of Crafting a Brand Voice

Posted in Brand

With a little perseverance, casino marketers can craft a digital message that targets the right audience, engages them, builds lasting relationships, and drives traffic to the casino floor.

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