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Casino Marketing

Gaming, Economics & Marketing Strategy

CRM and the "Big" Picture

Posted on Jan 4, 2019 in Casino Marketing

"Big" the movie. Big data. Big customer needs and wants. We all know we want a solid CRM system that pays off in loyalty. So, it goes without saying that a healthy CRM is the crown jewel of communication for any company.

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3 Ways to Better Digital Marketing: Part 2

Posted on Oct 8, 2018 in Casino Marketing

In Part 1 of this discussion, we talked about being flexible and informed with your digital marketing strategy, testing different audiences, channels and techniques until you find what works. Let's now take a look at finding your niche, and of course, the importance of practice.

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3 Ways To Better Digital Marketing: Practice, Practice, Practice!

Posted on Oct 5, 2018 in Casino Marketing

We all know a casino floor can be crowded, loud and moving fast. Now imagine trying to communicate with someone on the opposite side of the casino on that busy night – not the easiest of tasks. That dynamic is what marketers face every day, trying to separate the signal from the noise and develop a voice that engages despite the background roar of life. While in no way impossible, engaging online marketing requires a unique voice and unforgettable brand identity that only stems from constant practice.

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Ozark Is a Worthy Binge-Watch With a Pointed Message on Trust

Posted on Sep 26, 2018 in Casino Marketing

Trust is an essential building block for all aspects of life, the casino industry very much included. Casinos have the power to instill trust within their grasp but, as always, must reach out and grab it to leverage its benefits. Aside from the obvious like clean rooms, a friendly and safe environment, and ample tables and machines, a casino's marketing strategy can be instrumental in developing trust.

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Executing Your Digital Marketing Agenda

Posted on Jun 20, 2018 in Casino Marketing

So you've gone digital with your marketing efforts. You've created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property.

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