MRI Blog
Casino Marketing

Gaming, Economics & Marketing Strategy

Golden Knights, Sports Betting and Customer Segmentation

Posted on Jun 5, 2018 in Casino Marketing

Las Vegas has never been one to shy away from a challenge. It's reinvented itself time and time again and along the way, the city has always thrived on its ability to know what makes people tick, what they're passionate about and to keep them wanting more. Las Vegas is a town that knows its customers, takes pride in catering to their interests and won't be stopping anytime soon.

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A Matter of Trust

Posted on Apr 11, 2018 in Casino Marketing

Trust is crucial for the survival and success of any company. Damage this credibility and you've handed a player to your competitors. 

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Market Research: Four Vital Answers You Need Now

Posted on Feb 14, 2018 in Casino Marketing

In everyday life, it's easy to tailor what we say to the person standing in front of us. When it comes to your marketing messages, the path becomes less clearly marked. How can you ensure the things you say will be appropriate, compelling and well received?

You do your research.

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Casino to Gambler Value Proposition

Posted on Jul 25, 2017 in Casino Marketing

Nowadays, the ability to cut through the clutter with marketing messages is tremendously difficult. Your casino needs a good reputation of delivering value. Value for gamblers isn't necessarily winning jackpots or two-for-one buffet specials. The return you can provide on their investment in you is a great experience: a real good time that gave them what they needed — and where you anticipated what they needed before they had to ask.

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Is Your Casino Prepared For Winter?

Posted on Jul 18, 2017 in Casino Marketing

Spoiler Warning: Be warned that Game of Thrones spoilers lie ahead. If you haven't watched the series, certain references to the show in this article might spoil any future enjoyment.

The one trait all leaders have in common is their ability to analyze situations in order to make informed choices.

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