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Casino Marketing

Gaming, Economics & Marketing Strategy

Train Your Gamblers to Move From Print to Digital (and save money!)

Posted on Apr 25, 2017 in Casino Marketing

Our City of Brotherly Love will play host this weekend to the 2017 NFL® Draft. As the stage is set in Philadelphia on the steps made famous by Rocky Balboa, it has me thinking about our field position when it comes to digital marketing. Are we bringing on the punt team, or are we in the red zone?

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Considering a new website design? Why it's important.

Posted on Dec 5, 2016 in Casino Marketing

If you've visited our website lately, you've probably noticed the changes - we've launched a complete redesign of our site. As a marketing agency, a standard website just won't cut it.

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The Marathon of Marketing

Posted on Nov 18, 2016 in Casino Marketing

A well-executed marketing strategy has many parallels to running - and training for - a marathon.  

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Market Research: Truth or Consequences

Posted on Oct 31, 2016 in Casino Marketing

Market research and polls saturate news outlets in the days leading up to the presidential election. Take any debate, convention, issue or strategy and that candidate and their surrogates will show you the research results that he/she won...he/she has the support of the people...he/she will win...and on and on. Politics manipulate the truth...but business research is different.

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Atlantic City Isn't Going Anywhere

Posted on Feb 9, 2016 in Casino Marketing

For a city that gets its fair share of bad press, Atlantic City businesses and developers never stop working to build a city where everyone wants to go for entertainment and relaxation, and the efforts are paying off.

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