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Casino Marketing

Gaming, Economics & Marketing Strategy

Market Research: Truth or Consequences

Posted on Oct 31, 2016 in Casino Marketing

Market research and polls saturate news outlets in the days leading up to the presidential election. Take any debate, convention, issue or strategy and that candidate and their surrogates will show you the research results that he/she won...he/she has the support of the people...he/she will win...and on and on. Politics manipulate the truth...but business research is different.

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Atlantic City Isn't Going Anywhere

Posted on Feb 9, 2016 in Casino Marketing

For a city that gets its fair share of bad press, Atlantic City businesses and developers never stop working to build a city where everyone wants to go for entertainment and relaxation, and the efforts are paying off.

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Is Your Sideshow the Main Event?

Posted on Feb 4, 2016 in Casino Marketing

At what point did your casino become a side-attraction instead of the main event? When did free play, monthly promos, giveaways, and recycled themes become the main event? It is time to start selling the emotional experience that makes your regional or local casino the main attraction.

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Unfaithful Husbands, Internet Hackers, and Your Casino’s Rewards Program

Posted on Sep 1, 2015 in Casino Marketing

A recent article in Gizmodo offers an interesting take on the recent Ashley Madison security breach. For those of you whose newsfeeds didn’t flag this gem, Ashley Madison’s business model is best summed up by their tagline “Life is short. Have an affair.” They promise to discreetly connect married people who’re searching for anonymous extramarital extracurriculars. Their site was recently hacked, and its entire user database was posted for the world to see.

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Better Communication Yields Better Results

Posted on May 20, 2015 in Casino Marketing

A number of player development department directors report that their hosts are great about bringing in their dependable players, but often lack the tools and time to identify new business opportunities. While it’s critical to keep your best customers happy, equally important is consistently attracting new clients who are profitable for your casino.

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