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Casino Marketing

Gaming, Economics & Marketing Strategy

Six Ways to Grow Player Revenue in a Fiercely Competitive Environment

Posted on May 7, 2015 in Casino Marketing

With consumer spending down and gaming industry competition up, many casino operators are finding that the tactics and techniques that have worked for years no longer seem to be increasing player revenue. Has it become more challenging to capture the attention of your target market? It may be time to rethink your approach and begin investing some time, resources and creative thinking to spark your next growth spurt. Following these tips can help you stay ahead of your rivals despite a strained economy and saturated marketplace.

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Can Online Gambling Help Brick-and-Mortar Casinos Return to Profitability?

Posted on Aug 1, 2014 in Casino Marketing

Everyone from U.S. Senators to casino marketers spoke of their belief that online gaming may actually complement brick-and-mortar casinos and even become a life preserver of sorts for casinos struggling with market oversaturation and lost slots revenue. 

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Is the Glass Half Empty or Half Full for the Atlantic City Gaming Industry?

Posted on Jul 23, 2014 in Casino Marketing

These last few weeks have certainly delivered some blows to this once thriving gaming getaway. Atlantic City began 2014 with 12 casinos but may be down to nine by the end of this summer. 

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Make Customer Loyalty the Customer’s Idea

Posted on Jul 9, 2014 in Casino Marketing

From the 1930s through the 1980s, Sperry & Hutchinson (S&H) distributed Green Stamps to customers at select grocers, drug stores, department stores, and gas stations to reward them for their purchases.    

Shoppers accumulated these stamps, pasted them into free collector’s books provided by S&H, and exchanged or “redeemed” their full stamp books for discounts on store items or catalog products.

If you think this sounds like what we refer to today as a “loyalty program” or “loyalty scheme”, that’s because it’s one of the earliest examples of one.

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More Casinos Embrace Online Gaming and Virtual Tables

Posted on Jun 23, 2014 in Casino Marketing

It was presumed that the online gambling industry had been left for dead after April 15th, 2011. Dubbed “Black Friday” by the Internet poker community, this is the day the thriving industry came to a screeching halt. Feds shut down three of the biggest Internet poker sites – PokerStars, Full Tilt Poker, and Absolute Poker with arrests and charges filed against the site owners.

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