MRI Blog
Casino Marketing

Gaming, Economics & Marketing Strategy

MGM Gambles on Springfield, Massachusetts With Ambition and Optimism

Posted on Jun 12, 2014 in Casino Marketing

Philip Marcelo of Boston.com reports that the Massachusetts Gaming Commission has named MGM as the state’s first casino operator. MGM had submitted an $800 million proposal for the Springfield, MA construction project.

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Are We Making Deals With Gamblers When We Should Be Making Friends?

Posted on Jun 11, 2014 in Casino Marketing

Segmenting markets of consumers (gamblers) by their desires and behaviors enables savvy casino marketers to direct more relevant, powerful messages to the audience that can move the needle.

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Communications That Supercharge The Image Of Your Casino

Posted on Feb 14, 2014 in Casino Marketing

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.

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Offers They Can’t Refuse

Posted on Jul 14, 2008 in Casino Marketing

Slot Manager Magazine interviews MRI President Gary Border about casino marketing during economically challenging times.

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Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical

Posted on Jul 18, 2005 in Casino Marketing

No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn't always mean never.

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