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Data-Driven Products, Campaigns and Marketing

Winning with Technology

Posted on Feb 14, 2017 in Technology

This is the first in a 4-part series on today's technology and how it can be used to your best advantage for the gaming industry. With the breakneck pace of technology impacting almost every area of our personal and professional lives, it is wise to take a look at the advantages that it brings to the gaming industry in particular.

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Marketing Results Wins WebAward Competition

Posted on Sep 18, 2015 in Technology

Marketing Results Wins WebAward Competition!

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Geo-Targeting Shifts Into Higher Gear

Posted on Jan 28, 2015 in Technology

Geo-targeting is not a new term in the marketing industry; in fact, it is a term that is set to take casinos by storm in 2015. Geo-targeted or location-based marketing, uses a highly-specific message to reach a user when they are at a specific location. The beauty of geo-targeting is that the same business can now know how to better target their potential customers.

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Images That Get A Response

Posted on Dec 10, 2014 in Technology

Even with such a heavy focus on website content, vivid imagery still plays an essential role in today's marketing campaigns. Casinos must design their marketing materials with unique images that help build brand recognition while also considering how one image will work across different platforms and on various computer and mobile screens.

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Kick Static Design To The Curb

Posted on Nov 6, 2014 in Technology

In our first post about responsive design, we made the case for kicking static design to the curb and choosing a responsive email design that generates the best view for the user based on their device. In this post, we'll cover everything you need to know to make the most of responsive design: from planning your email marketing campaigns to measuring the results.

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