MRI Blog
Technology

Data-Driven Products, Campaigns and Marketing

Holy Data Integrity, Batman!

Posted on Jun 20, 2017 in Technology

Data integrity means a lot more than protection from theft and hackers; it involves the maintenance of data, and ensuring customer information is always accurate, consistent and relevant. Only data that is both protected and continually maintained can be used to build casino customer loyalty and trust.

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Winning With Technology Part 4: Bringing It All Together

Posted on May 18, 2017 in Technology

Is your casino brand using a player loyalty mobile app, customer relationship management (CRM) and other relevant technology, but not bringing these tools together into a single strategy? Chances are, relying on a fractured marketing Toolbook isn't helping you deliver the big data-driven, personalized experiences your customers want.

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The Vinyl Word on Gambler Experience

Posted on Apr 19, 2017 in Technology

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

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Winning With Technology: Part 3

Posted on Apr 17, 2017 in Technology

This is the third in a 4-part series we're offering on today's technology and how it can be used as an advantage for the gaming industry. In this post, we review how today's technology can launch a casino into new territories of expanding reach, increasing loyalty, and growing profits.

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My Wawa Wow Moment

Posted on Mar 30, 2017 in Technology

As a casino marketing professional responsible for developing creative ideas, I am always looking for innovative ways to help companies improve their operations and customer service. I study the methods and strategies of other marketers, and analyze the tactics of successful companies.

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