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Technology

Data-Driven Products, Campaigns and Marketing

The Vinyl Word on Gambler Experience

Posted on Apr 19, 2017 in Technology

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

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Winning With Technology: Part 3

Posted on Apr 17, 2017 in Technology

This is the third in a 4-part series we're offering on today's technology and how it can be used as an advantage for the gaming industry. In this post, we review how today's technology can launch a casino into new territories of expanding reach, increasing loyalty, and growing profits.

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My Wawa Wow Moment

Posted on Mar 30, 2017 in Technology

As a casino marketing professional responsible for developing creative ideas, I am always looking for innovative ways to help companies improve their operations and customer service. I study the methods and strategies of other marketers, and analyze the tactics of successful companies.

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Winning With Technology: Part 2

Posted on Mar 6, 2017 in Technology

This is the second in a 4-part series on today's technology and how it can be used to the best advantage for the gaming industry. In this one, we explore whether apps can boost a casino's bottom line in any significant way. How much effort is required and is it really worth it?

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Winning with Technology: Part 1

Posted on Feb 14, 2017 in Technology

This is the first in a 4-part series on today's technology and how it can be used to your best advantage for the gaming industry. With the breakneck pace of technology impacting almost every area of our personal and professional lives, it is wise to take a look at the advantages that it brings to the gaming industry in particular.

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