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Data-Driven Products, Campaigns and Marketing

My Wawa Wow Moment

Posted on Mar 30, 2017 in Technology

As a casino marketing professional responsible for developing creative ideas, I am always looking for innovative ways to help companies improve their operations and customer service. I study the methods and strategies of other marketers, and analyze the tactics of successful companies.

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Winning With Technology: Part 2

Posted on Mar 6, 2017 in Technology

This is the second in a 4-part series on today's technology and how it can be used to the best advantage for the gaming industry. In this one, we explore whether apps can boost a casino's bottom line in any significant way. How much effort is required and is it really worth it?

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Winning with Technology: Part 1

Posted on Feb 14, 2017 in Technology

This is the first in a 4-part series on today's technology and how it can be used to your best advantage for the gaming industry. With the breakneck pace of technology impacting almost every area of our personal and professional lives, it is wise to take a look at the advantages that it brings to the gaming industry in particular.

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Marketing Results Wins WebAward Competition

Posted on Sep 18, 2015 in Technology

Marketing Results Wins WebAward Competition!

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Geo-Targeting Shifts Into Higher Gear

Posted on Jan 28, 2015 in Technology

Geo-targeting is not a new term in the marketing industry; in fact, it is a term that is set to take casinos by storm in 2015. Geo-targeted or location-based marketing, uses a highly-specific message to reach a user when they are at a specific location. The beauty of geo-targeting is that the same business can now know how to better target their potential customers.

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