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Better Communication Yields Better Results

Posted on May 20, 2015 in Casino Marketing

A number of player development department directors report that their hosts are great about bringing in their dependable players, but often lack the tools and time to identify new business opportunities. While it’s critical to keep your best customers happy, equally important is consistently attracting new clients who are profitable for your casino.

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Six Ways to Grow Player Revenue in a Fiercely Competitive Environment

Posted on May 7, 2015 in Casino Marketing

With consumer spending down and gaming industry competition up, many casino operators are finding that the tactics and techniques that have worked for years no longer seem to be increasing player revenue. Has it become more challenging to capture the attention of your target market? It may be time to rethink your approach and begin investing some time, resources and creative thinking to spark your next growth spurt. Following these tips can help you stay ahead of your rivals despite a strained economy and saturated marketplace.

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Has the Sky Fallen? Understanding the Impact of Mobilegeddon

Posted on May 4, 2015 in Mobile

You may have heard about "Mobilegeddon", the update to Google's search algorithm that adds mobile-friendly design to the list of signals used to sort search results. What does Google consider mobile-friendly? Primarily, they are looking for pages that are formatted for the screen sizes of mobile devices. They also want to see text that isn’t too small to be read on a tiny smartphone screen, buttons and links that are large enough to tap easily, quick load times, and light graphics and visuals that don’t clutter up the landscape.

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MRI Holiday Video Wins IAC Award

Posted on May 1, 2015 in Animation

There’s a shiny new award in our trophy case. The Internet Advertising Competition Awards, hosted by the Web Marketing Association, named Marketing Results Inc. winner of “Best Marketing Email Message” for 2015. The winning entry was our 2014 holiday email animation, sent as a seasonal greeting to our database of friends, business associates and clients.

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There's Always Room At The Top - But How Does One Get There?

Posted on Apr 29, 2015 in AIM

One of the most persistent and ongoing challenges of the casino industry is the proliferation of new competition. The days of one casino owning the market simply by being the only option around are gone. When you integrate the understanding of geography and competition into your casino marketing strategy, you can start shifting more market share to your company. That’s what a good database marketing tool can achieve for your property, and that’s what Marketing Results has been developing and honing for the past 27 years.

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