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Why Email Marketing for Casinos is a Sure Bet

Posted on Sep 3, 2014 in Advertising

While email marketing isn’t the new kid in the digital marketing game, it’s still outperforming other online marketing methods such as social media and paid ads.

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Working Around Facebook’s Lack of Split Testing Capabilities

Posted on Aug 27, 2014 in Social Media

Split testing, also known as A/B testing, allows marketers to compare the performance of two campaigns with different variables. For example, the performance of an ad that features an image can be compared to a text only ad. Or the performance of several ads with different copy, or different calls-to-action, can be assessed. While you hear a lot about the importance of split testing Facebook ads, it’s actually not as easy as it should be.

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Why 2014 is the Year of Responsive Design for Casinos

Posted on Aug 20, 2014 in Technology

With more casinos embracing online gaming these days, it’s critical that the content and layout of these games are displayed well across all platforms - regardless of whether it’s a desktop PC, tablet, or smartphone. Having an all-devices optimized website is essential since millions of people are accessing the web from mobile devices and downloading mobile apps.

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Six Ways to Build a Casino Brand Using Social Media

Posted on Aug 13, 2014 in Social Media

With more states legalizing gambling, and more casinos competing against one another, your online marketing approach must draw in your audience with content that is interesting enough to get likes, retweets, and generate the kind of social shares to take your message and advertising viral.

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The Dashboard Overview

Posted on Aug 6, 2014 in AIM

You’ve gone to great time and expense to build an engaging website. You’ve worked hard to ensure your site not only showcases your casino to its best advantage, but also provides vital CRM tools to retain your best players. But here’s the truth: you can’t stop there.

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