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Expanding Roles in Casino Marketing Departments

Posted on Sep 24, 2014 in Advertising

Budget conscious casinos need a smarter approach to inbound marketing than one employee wearing too many hats or costly internal digital marketing teams.

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Six Reasons Why Email Marketing is Still Relevant for Casinos

Posted on Sep 17, 2014 in Advertising

When shiny new mobile apps and social networking tools debut every day (an emoji-only network anyone?), it’s easy to get distracted from your email strategy. Communicating with your players via email may feel out of date, but it’s still the most effective digital channel for reaching your customers and offering the type of personalized communications your players expect.

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SMS Text Messaging Campaigns are a Big Winner at Casinos

Posted on Sep 10, 2014 in Technology

Many casinos are proactively collecting mobile phone numbers from gamblers and sending text messages. The problem is they’re not texting promotions. Instead of using SMS as a marketing tool, far too many casinos send a one-and-done “Welcome” message to newly registered users and that’s that. Talk about wasted potential.

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Why Email Marketing for Casinos is a Sure Bet

Posted on Sep 3, 2014 in Advertising

While email marketing isn’t the new kid in the digital marketing game, it’s still outperforming other online marketing methods such as social media and paid ads.

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Working Around Facebook’s Lack of Split Testing Capabilities

Posted on Aug 27, 2014 in Social Media

Split testing, also known as A/B testing, allows marketers to compare the performance of two campaigns with different variables. For example, the performance of an ad that features an image can be compared to a text only ad. Or the performance of several ads with different copy, or different calls-to-action, can be assessed. While you hear a lot about the importance of split testing Facebook ads, it’s actually not as easy as it should be.

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