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Why 2014 is the Year of Responsive Design for Casinos

Posted on Aug 20, 2014 in Technology

With more casinos embracing online gaming these days, it’s critical that the content and layout of these games are displayed well across all platforms - regardless of whether it’s a desktop PC, tablet, or smartphone. Having an all-devices optimized website is essential since millions of people are accessing the web from mobile devices and downloading mobile apps.

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Six Ways to Build a Casino Brand Using Social Media

Posted on Aug 13, 2014 in Social Media

With more states legalizing gambling, and more casinos competing against one another, your online marketing approach must draw in your audience with content that is interesting enough to get likes, retweets, and generate the kind of social shares to take your message and advertising viral.

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The Dashboard Overview

Posted on Aug 6, 2014 in AIM

You’ve gone to great time and expense to build an engaging website. You’ve worked hard to ensure your site not only showcases your casino to its best advantage, but also provides vital CRM tools to retain your best players. But here’s the truth: you can’t stop there.

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Can Online Gambling Help Brick-and-Mortar Casinos Return to Profitability?

Posted on Aug 1, 2014 in Casino Marketing

Everyone from U.S. Senators to casino marketers spoke of their belief that online gaming may actually complement brick-and-mortar casinos and even become a life preserver of sorts for casinos struggling with market oversaturation and lost slots revenue. 

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For Casinos, Gambling on Digital Marketing Is Still the Right Thing to Do

Posted on Jul 30, 2014 in Technology

Casino marketers have been hit with a conundrum of sorts. Exact Target’s 2012 Channel Preference Survey found that 77% of adults surveyed preferred having marketing messages emailed to them. Makes sense, doesn’t it? People are on the go these days and mobile technology has all of us obsessively checking our email’s inbox no matter what we’re doing.

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