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Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical

Posted on Jul 18, 2005 in Casino Marketing

No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn't always mean never.

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Promotions…To Be or Not to Be

Posted on May 1, 2005 in Casino Marketing

Not all promotions are created equal, but they do share common goals: to encourage brand loyalty and increase trip frequency from the casino's players. Both goals are welcomed and sought daily in the industry. So with this in mind, when is it acceptable to not have a promotion?

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Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key

Posted on Mar 14, 2005 in Brand

Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.

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Super Models: Advanced Intelligence Marketing for Casinos

Posted on Dec 1, 2003 in Casino Marketing

Over the past two decades, the path to winning market share has caused dramatic evolution in the casino gaming business.

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