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Are We Making Deals With Gamblers When We Should Be Making Friends?

Posted on Jun 11, 2014 in Casino Marketing

Segmenting markets of consumers (gamblers) by their desires and behaviors enables savvy casino marketers to direct more relevant, powerful messages to the audience that can move the needle.

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Communications That Supercharge The Image Of Your Casino

Posted on Feb 14, 2014 in Casino Marketing

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.

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Apple's iPhone Passbook App

Posted on Feb 10, 2014 in Mobile

Do you want to let players store your offers on their iPhones and send them push notification reminders when they're near your property? There's an app for that. Learn how Apple's Passbook app can give you access to this functionality, even if you don't have a mobile app for your casino.

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Facebook Tweaks Algorithm (Again)

Posted on Feb 3, 2014 in Social Media

It’s that time again. Another tweak to the Facebook algorithm has occurred. Brand Managers should take note of this update in regard to the type of status updates that are posted.

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MRI Mobile

Posted on Dec 23, 2013 in Mobile

Your players aren't passively sitting behind a desktop. They're on the go, mobile device firmly in hand. If you want to reach them where they live, your website and communications have to be mobile-friendly.

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