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Milking the Brand

Posted on Jul 25, 2011 in Brand

Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited.

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Vegas: Economy’s No Fun Now, But We Still Are

Posted on Nov 10, 2008 in Advertising

Advertising Age interviews Gary Border, President of Marketing Results, about the LVCVA's new advertising campaign "Crazy times call for crazy fun" and casino marketing and advertising during economically challenging times.

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Offers They Can’t Refuse

Posted on Jul 14, 2008 in Casino Marketing

Slot Manager Magazine interviews MRI President Gary Border about casino marketing during economically challenging times.

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Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical

Posted on Jul 18, 2005 in Casino Marketing

No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn't always mean never.

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Promotions…To Be or Not to Be

Posted on May 1, 2005 in Casino Marketing

Not all promotions are created equal, but they do share common goals: to encourage brand loyalty and increase trip frequency from the casino's players. Both goals are welcomed and sought daily in the industry. So with this in mind, when is it acceptable to not have a promotion?

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