MRI Blog
Amplify Performance

"Big" the movie. Big data. Big customer needs and wants. We all know we want a solid CRM system that pays off in loyalty. So, it goes without saying that a healthy CRM is the crown jewel of communication for any company.

Happy Holidays from Marketing Results!

In Part 1 of this discussion, we talked about being flexible and informed with your digital marketing strategy, testing different audiences, channels and techniques until you find what works. Let's now take a look at finding your niche, and of course, the importance of practice.

We all know a casino floor can be crowded, loud and moving fast. Now imagine trying to communicate with someone on the opposite side of the casino on that busy night – not the easiest of tasks. That dynamic is what marketers face every day, trying to separate the signal from the noise and develop a voice that engages despite the background roar of life. While in no way impossible, engaging online marketing requires a unique voice and unforgettable brand identity that only stems from constant practice.

Catching up on a favorite podcast on the ride into work this morning, I came to a realization that I have the potential to create the biggest rock band the world has ever seen. It would be the type of group that people camp out to see, a money-making powerhouse with sold-out merch, Rolling Stone cover stories, and hoards of ravenous fans following our every move. Just imagine the possibilities.