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Has your casino done a good job creating the need for its app in customers, and encouraging them to use it? If you want your casino mobile app to reach its full potential, it's key to convince your players that they just can't live without it.

The average mobile app loses 76% of its users on the first day after it's downloaded. Your casino loyalty app won't drive results if your customers don't use it. But what's the difference between casino apps that stink and the ones that earn loyal users?

Marketing Results, Inc., announced today that River Rock Casino has implemented the Advanced Intelligence Marketing (AIM®) system as its complete database marketing solution.

Is your casino brand using a player loyalty mobile app, customer relationship management (CRM) and other relevant technology, but not bringing these tools together into a single strategy? Chances are, relying on a fractured marketing Toolbook isn't helping you deliver the big data-driven, personalized experiences your customers want.

Marketing Results announced today that Wild Rose Casino & Resorts has selected and implemented the Advanced Intelligence Marketing (AIM) system as its complete database marketing solution in all three of Wild Rose's properties: Clinton, Emmetsburg and Jefferson.