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Is your casino brand using a player loyalty mobile app, customer relationship management (CRM) and other relevant technology, but not bringing these tools together into a single strategy? Chances are, relying on a fractured marketing Toolbook isn't helping you deliver the big data-driven, personalized experiences your customers want.

Marketing Results announced today that Wild Rose Casino & Resorts has selected and implemented the Advanced Intelligence Marketing (AIM) system as its complete database marketing solution in all three of Wild Rose's properties: Clinton, Emmetsburg and Jefferson.

Your gamblers want the best possible experience every time they pay a visit. You want to win customer loyalty. Knowing the "why" behind your customer behavior and filling their needs is the smartest way to approach loyalty mobile app design for your casino.

Our City of Brotherly Love will play host this weekend to the 2017 NFL® Draft. As the stage is set in Philadelphia on the steps made famous by Rocky Balboa, it has me thinking about our field position when it comes to digital marketing. Are we bringing on the punt team, or are we in the red zone?

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.