MRI Blog
Own The Dialogue

If we were to create an elevator pitch for what we do at Marketing Results, the focus would be on innovative database marketing and campaign analysis, not to mention creative services that capture and hold a player’s attention.

It only took a handful of masterminds to create and promote the festival we still remember and celebrate today. Without the far reach of Twitter, Facebook, or 500 TV channels speaking to every imaginable audience segment, that small team had to take a far more organic approach to promote Woodstock, one that would ultimately hinge on two core ideas.

As digital marketers, our singular focus is maximizing engagement with your players. That engagement, however, isn't just about the message itself but several other factors as well, including frequency, your brand, and the positive effect you have on your players’ lives.

Listening, aided by market research, is the key to future growth of business - particularly casinos and resort destinations. 

Casinos vie for market share in an extremely dynamic environment, and a CRM tool that isn’t pulling its proverbial weight just won't cut it.