MRI Blog
Amplify Performance

Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key

Posted on Mar 14, 2005 in Brand

Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.

Read More

Super Models: Advanced Intelligence Marketing for Casinos

Posted on Dec 1, 2003 in Casino Marketing

Over the past two decades, the path to winning market share has caused dramatic evolution in the casino gaming business.

Read More
Gaming by State
Native American Gaming