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Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key

Posted in Brand

Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.

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Super Models: Advanced Intelligence Marketing for Casinos

Over the past two decades, the path to winning market share has caused dramatic evolution in the casino gaming business.

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