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So you've gone digital with your marketing efforts. You've created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property.

Las Vegas has never been one to shy away from a challenge. It's reinvented itself time and time again and along the way, the city has always thrived on its ability to know what makes people tick, what they're passionate about and to keep them wanting more. Las Vegas is a town that knows its customers, takes pride in catering to their interests and won't be stopping anytime soon.

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

Rebecca Perger, Director of Account Services, will moderate the panel How to Transition Your Direct Mail Program to Digital at the Indian Gaming Tradeshow & Convention on Wednesday, April 18 from 4:30pm to 5:30pm.

Trust is crucial for the survival and success of any company. Damage this credibility and you've handed a player to your competitors.