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The Vinyl Word on Gambler Experience

Posted on Apr 20, 2018 in Technology

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

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MRI to Host NIGA Panel Discussion

Posted on Apr 12, 2018 in NIGA

Rebecca Perger, Director of Account Services, will moderate the panel How to Transition Your Direct Mail Program to Digital at the Indian Gaming Tradeshow & Convention on Wednesday, April 18 from 4:30pm to 5:30pm.

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A Matter of Trust

Posted on Apr 11, 2018 in Casino Marketing

Trust is crucial for the survival and success of any company. Damage this credibility and you've handed a player to your competitors. 

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Market Research: Four Vital Answers You Need Now

Posted on Feb 14, 2018 in Casino Marketing

In everyday life, it's easy to tailor what we say to the person standing in front of us. When it comes to your marketing messages, the path becomes less clearly marked. How can you ensure the things you say will be appropriate, compelling and well received?

You do your research.

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4 Factors That Will Supercharge Your Brand and Your Casino Career

Posted on Aug 21, 2017 in Brand

Marketers are constantly seeking ways to leverage finite resources to communicate and engage their audience. Life is loud, audacious and filled with dynamic, colorful messages that would have been sure-fire advertising winners just a decade ago. However, given a saturated customer base that has seen and heard it all by this point, rising above the wall of sound to deliver a message can be challenging.

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