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Unfaithful Husbands, Internet Hackers, and Your Casino’s Rewards Program

Posted on Sep 1, 2015 in Casino Marketing

A recent article in Gizmodo offers an interesting take on the recent Ashley Madison security breach. For those of you whose newsfeeds didn’t flag this gem, Ashley Madison’s business model is best summed up by their tagline “Life is short. Have an affair.” They promise to discreetly connect married people who’re searching for anonymous extramarital extracurriculars. Their site was recently hacked, and its entire user database was posted for the world to see.

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Panel to Discuss Benefits of Social Gaming for Casinos

Posted on Jul 8, 2015 in Gaming Conferences

Social Gaming: What Marketers Need to Know will be held Thursday, July 16 from 2:45pm to 3:30pm. Craig Border, Vice President of Database Marketing will moderate the social gaming panel. Joining Craig on the panel are Pierre Cadena, Vice President, Corporate Development, Caesars Interactive Entertainment and Rick Campbell, Managing Director at CMS Group. 

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Marketing Results Selected as a Winner in the 36th Annual Telly Awards

Posted on Jun 15, 2015 in Animation

When you do what you love, good things happen. Our 2014 holiday greeting video, entitled "A Holiday Goal," has once again earned MRI a prestigious Telly Award in the 3D Graphics/Animation category.

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Better Communication Yields Better Results

Posted on May 20, 2015 in Casino Marketing

A number of player development department directors report that their hosts are great about bringing in their dependable players, but often lack the tools and time to identify new business opportunities. While it’s critical to keep your best customers happy, equally important is consistently attracting new clients who are profitable for your casino.

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Six Ways to Grow Player Revenue in a Fiercely Competitive Environment

Posted on May 7, 2015 in Casino Marketing

With consumer spending down and gaming industry competition up, many casino operators are finding that the tactics and techniques that have worked for years no longer seem to be increasing player revenue. Has it become more challenging to capture the attention of your target market? It may be time to rethink your approach and begin investing some time, resources and creative thinking to spark your next growth spurt. Following these tips can help you stay ahead of your rivals despite a strained economy and saturated marketplace.

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