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Make Customer Loyalty the Customer’s Idea

Posted on Jul 9, 2014 in Casino Marketing

From the 1930s through the 1980s, Sperry & Hutchinson (S&H) distributed Green Stamps to customers at select grocers, drug stores, department stores, and gas stations to reward them for their purchases.    

Shoppers accumulated these stamps, pasted them into free collector’s books provided by S&H, and exchanged or “redeemed” their full stamp books for discounts on store items or catalog products.

If you think this sounds like what we refer to today as a “loyalty program” or “loyalty scheme”, that’s because it’s one of the earliest examples of one.

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Transmedia Set to Transform Casino Marketing

Posted on Jun 26, 2014 in Advertising

Whether it's the casino industry or any other type of business, today's marketers are dealing with more options and distribution channels than ever before. Past channels like direct mail, radio and print advertising are now joined by email, social media, video – and that's just the start. If your casino business isn't making the most of these available channels, you're likely missing out on connecting with potential customers.

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More Casinos Embrace Online Gaming and Virtual Tables

Posted on Jun 23, 2014 in Casino Marketing

It was presumed that the online gambling industry had been left for dead after April 15th, 2011. Dubbed “Black Friday” by the Internet poker community, this is the day the thriving industry came to a screeching halt. Feds shut down three of the biggest Internet poker sites – PokerStars, Full Tilt Poker, and Absolute Poker with arrests and charges filed against the site owners.

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Marketing Results Inc. Wins 2014 Telly And IAC Awards

Posted on Jun 17, 2014 in Animation

Marketing Results Inc. is proud to announce our 2013 Holiday Email Blast has been named a winner in the 35th Annual 2014 Telly Awards and also received a 2014 IAC Award Outstanding Integrated Ad Campaign award.

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Feds Advise Casinos to Avoid Bets from Medical Marijuana Industry

Posted on Jun 14, 2014 in News Links

Steven Stradbrooke of Calvinayre.com has reported that U.S. federal regulators have advised casinos to avoid taking bets from customers in the medical marijuana industry.

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