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Is the Glass Half Empty or Half Full for the Atlantic City Gaming Industry?

Posted on Jul 23, 2014 in Casino Marketing

These last few weeks have certainly delivered some blows to this once thriving gaming getaway. Atlantic City began 2014 with 12 casinos but may be down to nine by the end of this summer. 

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Casinos Lagging Behind on Mobile Technology Leave Money on the Table

Posted on Jul 16, 2014 in Mobile

For any business to succeed today, it must be accessible and responsive to its customers. Businesses never truly sleep in today’s hyper-connected and always-on world. Customers expect to have access to you whenever they wish, from wherever they are, and mobile technology and connectivity is the driving force behind all of this. Technology continues to completely transform lead generation, customer connectivity and engagement, and how marketers market and consumers buy. 

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5 Facebook Mobile Advertising Tips for Casinos

Posted on Jul 11, 2014 in Social Media

Nielsen recently reported that the Facebook mobile app is the #1 most popular app across the market, averaging an estimated reach of 103,000,000 users. To add some perspective, the Google Search app comes in second with 75,000,000 average monthly users.

The message should be clear to casinos and any other line of business. To get a piece of that audience of 103 million, you must be advertising on Facebook Mobile.

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Make Customer Loyalty the Customer’s Idea

Posted on Jul 9, 2014 in Casino Marketing

From the 1930s through the 1980s, Sperry & Hutchinson (S&H) distributed Green Stamps to customers at select grocers, drug stores, department stores, and gas stations to reward them for their purchases.    

Shoppers accumulated these stamps, pasted them into free collector’s books provided by S&H, and exchanged or “redeemed” their full stamp books for discounts on store items or catalog products.

If you think this sounds like what we refer to today as a “loyalty program” or “loyalty scheme”, that’s because it’s one of the earliest examples of one.

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Transmedia Set to Transform Casino Marketing

Posted on Jun 26, 2014 in Advertising

Whether it's the casino industry or any other type of business, today's marketers are dealing with more options and distribution channels than ever before. Past channels like direct mail, radio and print advertising are now joined by email, social media, video – and that's just the start. If your casino business isn't making the most of these available channels, you're likely missing out on connecting with potential customers.

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