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Why Do Some Casino Brands Succeed Where Others Fail

Posted on Aug 27, 2013 in Brand

Why do some casino brands succeed where others fail? Since 1988, Marketing Results Inc. (MRI) has developed and maintained a consistent formula for the successful promotion of casino brands throughout North America.

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Looking Back at Global Gaming Expo G2E 2008

Posted on May 15, 2013 in G2E

Social media describes online technologies that people use to share insights, experiences, perspectives, and media. Collectively, they reach more people and shape more opinions than all other paid and unpaid media combined.

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The Cost of Conversation

Posted on Sep 1, 2011 in

Global Gaming Business interviews Patrice Gianni, CEO of Marketing Results, about the value of social media to casino marketers.

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Milking the Brand

Posted on Jul 25, 2011 in Brand

Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited.

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Vegas: Economy’s No Fun Now, But We Still Are

Posted on Nov 10, 2008 in Advertising

Advertising Age interviews Gary Border, President of Marketing Results, about the LVCVA's new advertising campaign "Crazy times call for crazy fun" and casino marketing and advertising during economically challenging times.

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