MRI Blog

Advanced Intelligence Marketing

AIM to Make the Most of Your Database

Posted on Jan 14, 2015 in AIM

Marketing Results Incorporated has long been at the forefront of data mining. Our president, Gary Border, has been collecting data since 1980 – back when casino polls were conducted from clipboards. Now that MRI’s Advanced Intelligence Marketing® software is launching its fourth commercial version, I sat down with some of our power players to discuss which updates the different departments are most excited about.

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The Dashboard Overview

Posted on Aug 6, 2014 in AIM

You’ve gone to great time and expense to build an engaging website. You’ve worked hard to ensure your site not only showcases your casino to its best advantage, but also provides vital CRM tools to retain your best players. But here’s the truth: you can’t stop there.

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