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Follow Sgt. Pepper’s Lead. The Road to Fab Marketing.

Posted on Jun 27, 2017 in Advertising

The Fab Four spent countless hours in Abbey Road Studios collaborating, writing, rewriting, testing, recording and asking for feedback. They were striving for perfection; they wanted to create something they knew would touch the hearts of their loyal fans. Put this same amount of effort and heart into your core casino marketing campaigns, and you'll have the opportunity to attract not only your loyal customers but new segments who recognize you have a unique appeal.

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Marketing Results Wins Telly Award

Posted on Mar 17, 2017 in Advertising

Marketing Results is proud to announce that we were named a winner in the 38th Annual Telly Awards for our Holiday Radio Show.

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Recharge into Action

Posted on Mar 15, 2017 in Advertising

This past weekend daylight savings time forced us to "spring ahead," and lose an hour of sleep. I, for one, still have to change the batteries in my smoke detectors. Likely I'll forget and undoubtedly have my slumber disturbed at 2:37 a.m. to the sound of warning beeps.What does this have to do with casino marketing? Your smoke alarm's beeping is a lesson in communicating the right way with the right people.

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Staying Out of the Junk Folder: Why Segmentation Matters

Posted on Nov 28, 2016 in Advertising

Email spam is out of control today yet email is a powerful and instantaneous dialogue with players. So how can you build a dialogue with players if they “block sender” because your last email was boring and irrelevant?

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Short Attention Span…or Just Bored?

Posted on Jan 21, 2015 in Advertising

Whether you are sending out daily, weekly, or monthly emails to your gamblers, you need to get your message across in a succinct fashion. As you read this post, pause for a second to think about your email communications. What's the structure like? Does your content seem to stretch endlessly into the distance? How many times did you have to scroll (from your smartphone) until you reached the end of the email? Chances are your emails are falling on deaf ears, or, perhaps more aptly put, inattentive eyes.

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