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Casino Marketing

Gaming, Economics & Marketing Strategy

Executing Your Digital Marketing Agenda

Posted on Jun 24, 2015 in Casino Marketing

So you’ve made the plunge and gone digital with your marketing efforts on the web and social media. You’ve discovered the e-mail blast and you have a shiny new website and Facebook® page ready to start bringing new eyes to your message and hopefully, to your property.

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Better Communication Yields Better Results

Posted on May 20, 2015 in Casino Marketing

A number of player development department directors report that their hosts are great about bringing in their dependable players, but often lack the tools and time to identify new business opportunities. While it’s critical to keep your best customers happy, equally important is consistently attracting new clients who are profitable for your casino.

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Six Ways to Grow Player Revenue in a Fiercely Competitive Environment

Posted on May 7, 2015 in Casino Marketing

With consumer spending down and gaming industry competition up, many casino operators are finding that the tactics and techniques that have worked for years no longer seem to be increasing player revenue. Has it become more challenging to capture the attention of your target market? It may be time to rethink your approach and begin investing some time, resources and creative thinking to spark your next growth spurt. Following these tips can help you stay ahead of your rivals despite a strained economy and saturated marketplace.

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Can Online Gambling Help Brick-and-Mortar Casinos Return to Profitability?

Posted on Aug 1, 2014 in Casino Marketing

Everyone from U.S. Senators to casino marketers spoke of their belief that online gaming may actually complement brick-and-mortar casinos and even become a life preserver of sorts for casinos struggling with market oversaturation and lost slots revenue. 

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Is the Glass Half Empty or Half Full for the Atlantic City Gaming Industry?

Posted on Jul 23, 2014 in Casino Marketing

These last few weeks have certainly delivered some blows to this once thriving gaming getaway. Atlantic City began 2014 with 12 casinos but may be down to nine by the end of this summer. 

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