MRI Blog
Casino Marketing

Gaming, Economics & Marketing Strategy

Is Your Sideshow the Main Event?

Posted on Feb 4, 2016 in Casino Marketing

At what point did your casino become a side-attraction instead of the main event? When did free play, monthly promos, giveaways, and recycled themes become the main event? It is time to start selling the emotional experience that makes your regional or local casino the main attraction.

Read More
Share

Unfaithful Husbands, Internet Hackers, and Your Casino’s Rewards Program

Posted on Sep 1, 2015 in Casino Marketing

A recent article in Gizmodo offers an interesting take on the recent Ashley Madison security breach. For those of you whose newsfeeds didn’t flag this gem, Ashley Madison’s business model is best summed up by their tagline “Life is short. Have an affair.” They promise to discreetly connect married people who’re searching for anonymous extramarital extracurriculars. Their site was recently hacked, and its entire user database was posted for the world to see.

Read More
Share

Better Communication Yields Better Results

Posted on May 20, 2015 in Casino Marketing

A number of player development department directors report that their hosts are great about bringing in their dependable players, but often lack the tools and time to identify new business opportunities. While it’s critical to keep your best customers happy, equally important is consistently attracting new clients who are profitable for your casino.

Read More
Share

Six Ways to Grow Player Revenue in a Fiercely Competitive Environment

Posted on May 7, 2015 in Casino Marketing

With consumer spending down and gaming industry competition up, many casino operators are finding that the tactics and techniques that have worked for years no longer seem to be increasing player revenue. Has it become more challenging to capture the attention of your target market? It may be time to rethink your approach and begin investing some time, resources and creative thinking to spark your next growth spurt. Following these tips can help you stay ahead of your rivals despite a strained economy and saturated marketplace.

Read More
Share

Can Online Gambling Help Brick-and-Mortar Casinos Return to Profitability?

Posted on Aug 1, 2014 in Casino Marketing

Everyone from U.S. Senators to casino marketers spoke of their belief that online gaming may actually complement brick-and-mortar casinos and even become a life preserver of sorts for casinos struggling with market oversaturation and lost slots revenue. 

Read More
Share
Gaming by State
Native American Gaming