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Casino Marketing

Gaming, Economics & Marketing Strategy

Make Customer Loyalty the Customer’s Idea

Posted on Jul 9, 2014 in Casino Marketing

From the 1930s through the 1980s, Sperry & Hutchinson (S&H) distributed Green Stamps to customers at select grocers, drug stores, department stores, and gas stations to reward them for their purchases.    

Shoppers accumulated these stamps, pasted them into free collector’s books provided by S&H, and exchanged or “redeemed” their full stamp books for discounts on store items or catalog products.

If you think this sounds like what we refer to today as a “loyalty program” or “loyalty scheme”, that’s because it’s one of the earliest examples of one.

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More Casinos Embrace Online Gaming and Virtual Tables

Posted on Jun 23, 2014 in Casino Marketing

It was presumed that the online gambling industry had been left for dead after April 15th, 2011. Dubbed “Black Friday” by the Internet poker community, this is the day the thriving industry came to a screeching halt. Feds shut down three of the biggest Internet poker sites – PokerStars, Full Tilt Poker, and Absolute Poker with arrests and charges filed against the site owners.

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MGM Gambles on Springfield, Massachusetts With Ambition and Optimism

Posted on Jun 12, 2014 in Casino Marketing

Philip Marcelo of Boston.com reports that the Massachusetts Gaming Commission has named MGM as the state’s first casino operator. MGM had submitted an $800 million proposal for the Springfield, MA construction project.

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Are We Making Deals With Gamblers When We Should Be Making Friends?

Posted on Jun 11, 2014 in Casino Marketing

Segmenting markets of consumers (gamblers) by their desires and behaviors enables savvy casino marketers to direct more relevant, powerful messages to the audience that can move the needle.

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Communications That Supercharge The Image Of Your Casino

Posted on Feb 14, 2014 in Casino Marketing

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.

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