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Social Media

Facebook, Twitter, Contests & Strategy

Facebook Likes Guideline Changes

Posted on Mar 26, 2015 in Social Media

Facebook has recently changed its "like" guidelines in an effort to provide more quality and less quantity. Find out what these changes are.

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Become a Social Animal

Posted on Oct 22, 2014 in Social Media

Email is an oft-neglected aspect of social media marketing -- and yes, email is considered social media. In fact, email campaigns are the precursor to modern social media marketing and remain extremely relevant. Email marketing campaigns and social media platforms can work together in perfect harmony, each of them boosting the effectiveness of the other.

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Working Around Facebook’s Lack of Split Testing Capabilities

Posted on Aug 27, 2014 in Social Media

Split testing, also known as A/B testing, allows marketers to compare the performance of two campaigns with different variables. For example, the performance of an ad that features an image can be compared to a text only ad. Or the performance of several ads with different copy, or different calls-to-action, can be assessed. While you hear a lot about the importance of split testing Facebook ads, it’s actually not as easy as it should be.

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Six Ways to Build a Casino Brand Using Social Media

Posted on Aug 13, 2014 in Social Media

With more states legalizing gambling, and more casinos competing against one another, your online marketing approach must draw in your audience with content that is interesting enough to get likes, retweets, and generate the kind of social shares to take your message and advertising viral.

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5 Facebook Mobile Advertising Tips for Casinos

Posted on Jul 11, 2014 in Social Media

Nielsen recently reported that the Facebook mobile app is the #1 most popular app across the market, averaging an estimated reach of 103,000,000 users. To add some perspective, the Google Search app comes in second with 75,000,000 average monthly users.

The message should be clear to casinos and any other line of business. To get a piece of that audience of 103 million, you must be advertising on Facebook Mobile.

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