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Has the Sky Fallen? Understanding the Impact of Mobilegeddon

Posted on May 4, 2015 in Mobile

You may have heard about "Mobilegeddon", the update to Google's search algorithm that adds mobile-friendly design to the list of signals used to sort search results. What does Google consider mobile-friendly? Primarily, they are looking for pages that are formatted for the screen sizes of mobile devices. They also want to see text that isn’t too small to be read on a tiny smartphone screen, buttons and links that are large enough to tap easily, quick load times, and light graphics and visuals that don’t clutter up the landscape.

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MRI Holiday Video Wins IAC Award

Posted on May 1, 2015 in Animation

There’s a shiny new award in our trophy case. The Internet Advertising Competition Awards, hosted by the Web Marketing Association, named Marketing Results Inc. winner of “Best Marketing Email Message” for 2015. The winning entry was our 2014 holiday email animation, sent as a seasonal greeting to our database of friends, business associates and clients.

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There's Always Room At The Top - But How Does One Get There?

Posted on Apr 29, 2015 in AIM

One of the most persistent and ongoing challenges of the casino industry is the proliferation of new competition. The days of one casino owning the market simply by being the only option around are gone. When you integrate the understanding of geography and competition into your casino marketing strategy, you can start shifting more market share to your company. That’s what a good database marketing tool can achieve for your property, and that’s what Marketing Results has been developing and honing for the past 27 years.

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Staying a Step Ahead Through Campaign Response Analysis

Posted on Apr 24, 2015 in AIM

Anyone working in casino marketing knows that much of our workday gets devoured by details that never make it onto the daily calendar. The schedule says “mailing drop date,” but there are always a dozen delays. Once one project is out the door, the relentless past-due to-do list is waiting. Putting out small fires often takes more time than tackling the five-alarm blazes.

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Facebook Likes Guideline Changes

Posted on Mar 26, 2015 in Social Media

Facebook has recently changed its "like" guidelines in an effort to provide more quality and less quantity. Find out what these changes are.

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