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The A/BCs of Crafting a Brand Voice

Posted on Jan 14, 2019 in Brand

With a little perseverance, casino marketers can craft a digital message that targets the right audience, engages them, builds lasting relationships, and drives traffic to the casino floor.

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CRM and the "Big" Picture

Posted on Jan 4, 2019 in Casino Marketing

"Big" the movie. Big data. Big customer needs and wants. We all know we want a solid CRM system that pays off in loyalty. So, it goes without saying that a healthy CRM is the crown jewel of communication for any company.

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Happy Holidays

Posted on Dec 20, 2018 in Advertising

Happy Holidays from Marketing Results!

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3 Ways to Better Digital Marketing: Part 2

Posted on Oct 8, 2018 in Casino Marketing

In Part 1 of this discussion, we talked about being flexible and informed with your digital marketing strategy, testing different audiences, channels and techniques until you find what works. Let's now take a look at finding your niche, and of course, the importance of practice.

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3 Ways To Better Digital Marketing: Practice, Practice, Practice!

Posted on Oct 5, 2018 in Casino Marketing

We all know a casino floor can be crowded, loud and moving fast. Now imagine trying to communicate with someone on the opposite side of the casino on that busy night – not the easiest of tasks. That dynamic is what marketers face every day, trying to separate the signal from the noise and develop a voice that engages despite the background roar of life. While in no way impossible, engaging online marketing requires a unique voice and unforgettable brand identity that only stems from constant practice.

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