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Kick Static Design To The Curb

Posted on Nov 6, 2014 in Technology

In our first post about responsive design, we made the case for kicking static design to the curb and choosing a responsive email design that generates the best view for the user based on their device. In this post, we'll cover everything you need to know to make the most of responsive design: from planning your email marketing campaigns to measuring the results.

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No Static At All

Posted on Nov 5, 2014 in Technology

Creating different static layouts for desktop and mobile devices is messy work and it doesn't always pan out. Mobile devices come in a variety of sizes, from ultra-small phones to 20-inch tablets and it's nearly impossible to accommodate them all with a static design. A responsive design, or one that automatically generates the best view from a single design based on the user’s device, would accommodate everyone.

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Become a Social Animal

Posted on Oct 22, 2014 in Social Media

Email is an oft-neglected aspect of social media marketing -- and yes, email is considered social media. In fact, email campaigns are the precursor to modern social media marketing and remain extremely relevant. Email marketing campaigns and social media platforms can work together in perfect harmony, each of them boosting the effectiveness of the other.

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Mobile Apps vs. Responsive Websites

Posted on Oct 16, 2014 in Mobile

This is our one-stop guide to navigate you through your options for going mobile. Learn the difference between mobile apps, mobile sites, and responsive websites and what each does (or doesn’t do) for your casino’s marketing. At the conclusion of this article, we hope you have a better understanding of which option best suits the needs of your casino.

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Live from G2E

Posted on Oct 1, 2014 in G2E

This year’s show puts the spotlight on two of our favorite industry topics: behavioral trends and big data analytics.  As the creators of AIM® – or Advanced Intelligence Marketing®  -- we’ve come to know a thing or two about affecting player behaviors through informed database marketing decisions. We know this is where real opportunity lies.

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