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Mobile Apps vs. Responsive Websites

Posted on Oct 16, 2014 in Mobile

This is our one-stop guide to navigate you through your options for going mobile. Learn the difference between mobile apps, mobile sites, and responsive websites and what each does (or doesn’t do) for your casino’s marketing. At the conclusion of this article, we hope you have a better understanding of which option best suits the needs of your casino.

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Live from G2E

Posted on Oct 1, 2014 in G2E

This year’s show puts the spotlight on two of our favorite industry topics: behavioral trends and big data analytics.  As the creators of AIM® – or Advanced Intelligence Marketing®  -- we’ve come to know a thing or two about affecting player behaviors through informed database marketing decisions. We know this is where real opportunity lies.

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Expanding Roles in Casino Marketing Departments

Posted on Sep 24, 2014 in Advertising

Budget conscious casinos need a smarter approach to inbound marketing than one employee wearing too many hats or costly internal digital marketing teams.

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Six Reasons Why Email Marketing is Still Relevant for Casinos

Posted on Sep 17, 2014 in Advertising

When shiny new mobile apps and social networking tools debut every day (an emoji-only network anyone?), it’s easy to get distracted from your email strategy. Communicating with your players via email may feel out of date, but it’s still the most effective digital channel for reaching your customers and offering the type of personalized communications your players expect.

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SMS Text Messaging Campaigns are a Big Winner at Casinos

Posted on Sep 10, 2014 in Technology

Many casinos are proactively collecting mobile phone numbers from gamblers and sending text messages. The problem is they’re not texting promotions. Instead of using SMS as a marketing tool, far too many casinos send a one-and-done “Welcome” message to newly registered users and that’s that. Talk about wasted potential.

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