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Can Online Gambling Help Brick-and-Mortar Casinos Return to Profitability?

Posted on Aug 1, 2014 in Casino Marketing

Everyone from U.S. Senators to casino marketers spoke of their belief that online gaming may actually complement brick-and-mortar casinos and even become a life preserver of sorts for casinos struggling with market oversaturation and lost slots revenue. 

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For Casinos, Gambling on Digital Marketing Is Still the Right Thing to Do

Posted on Jul 30, 2014 in Technology

Casino marketers have been hit with a conundrum of sorts. Exact Target’s 2012 Channel Preference Survey found that 77% of adults surveyed preferred having marketing messages emailed to them. Makes sense, doesn’t it? People are on the go these days and mobile technology has all of us obsessively checking our email’s inbox no matter what we’re doing.

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Is the Glass Half Empty or Half Full for the Atlantic City Gaming Industry?

Posted on Jul 23, 2014 in Casino Marketing

These last few weeks have certainly delivered some blows to this once thriving gaming getaway. Atlantic City began 2014 with 12 casinos but may be down to nine by the end of this summer. 

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Casinos Lagging Behind on Mobile Technology Leave Money on the Table

Posted on Jul 16, 2014 in Mobile

For any business to succeed today, it must be accessible and responsive to its customers. Businesses never truly sleep in today’s hyper-connected and always-on world. Customers expect to have access to you whenever they wish, from wherever they are, and mobile technology and connectivity is the driving force behind all of this. Technology continues to completely transform lead generation, customer connectivity and engagement, and how marketers market and consumers buy. 

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5 Facebook Mobile Advertising Tips for Casinos

Posted on Jul 11, 2014 in Social Media

Nielsen recently reported that the Facebook mobile app is the #1 most popular app across the market, averaging an estimated reach of 103,000,000 users. To add some perspective, the Google Search app comes in second with 75,000,000 average monthly users.

The message should be clear to casinos and any other line of business. To get a piece of that audience of 103 million, you must be advertising on Facebook Mobile.

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