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Great B(r)ands Fill Stadiums

Posted on Oct 2, 2018 in Brand

Catching up on a favorite podcast on the ride into work this morning, I came to a realization that I have the potential to create the biggest rock band the world has ever seen. It would be the type of group that people camp out to see, a money-making powerhouse with sold-out merch, Rolling Stone cover stories, and hoards of ravenous fans following our every move. Just imagine the possibilities.

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Let Research Be Your GPS

Posted on Sep 28, 2018 in Brand

Every branding expert and scholar knows that the four pillars of branding are to identify a brand, build a brand, measure the brand and grow the brand. Oftentimes, they are experts at exercising three out of four of those options, but severely neglect one: measurement. So, I pose to you a quasi-rhetorical question: Can you grow a brand without measuring it?

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Ozark Is a Worthy Binge-Watch With a Pointed Message on Trust

Posted on Sep 26, 2018 in Casino Marketing

Trust is an essential building block for all aspects of life, the casino industry very much included. Casinos have the power to instill trust within their grasp but, as always, must reach out and grab it to leverage its benefits. Aside from the obvious like clean rooms, a friendly and safe environment, and ample tables and machines, a casino's marketing strategy can be instrumental in developing trust.

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Tune Up Your Brand

Posted on Jul 24, 2018 in Brand

As anyone would readily attest, I love my analogies and won't hesitate to slip one into a brainstorm meeting whenever and wherever possible.  Creativity and innovative solutions continuously surround us, and as I go about my every day, I find myself thinking of ways to adapt all of that creativity for the benefit of our casino clients. 

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Executing Your Digital Marketing Agenda

Posted on Jun 20, 2018 in Casino Marketing

So you've gone digital with your marketing efforts. You've created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property.

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