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My Wawa Wow Moment

Posted on Mar 30, 2017 in Technology

As a casino marketing professional responsible for developing creative ideas, I am always looking for innovative ways to help companies improve their operations and customer service. I study the methods and strategies of other marketers, and analyze the tactics of successful companies.

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Marketing Results Wins Telly Award

Posted on Mar 17, 2017 in Advertising

Marketing Results is proud to announce that we were named a winner in the 38th Annual Telly Awards for our Holiday Radio Show.

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Recharge into Action

Posted on Mar 15, 2017 in Advertising

This past weekend daylight savings time forced us to "spring ahead," and lose an hour of sleep. I, for one, still have to change the batteries in my smoke detectors. Likely I'll forget and undoubtedly have my slumber disturbed at 2:37 a.m. to the sound of warning beeps.What does this have to do with casino marketing? Your smoke alarm's beeping is a lesson in communicating the right way with the right people.

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Winning With Technology: Part 2

Posted on Mar 6, 2017 in Technology

This is the second in a 4-part series on today's technology and how it can be used to the best advantage for the gaming industry. In this one, we explore whether apps can boost a casino's bottom line in any significant way. How much effort is required and is it really worth it?

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MRI Launches Little Creek Casino Resort Player Loyalty Mobile App

Posted on Feb 17, 2017 in Mobile

Marketing Results, Inc., a gaming industry leader in marketing and communications solutions has announced the launch of the Little Creek Casino Resort player loyalty mobile app.

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