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Staying Out of the Junk Folder: Why Segmentation Matters

Posted on Nov 28, 2016 in Advertising

Email spam is out of control today yet email is a powerful and instantaneous dialogue with players. So how can you build a dialogue with players if they “block sender” because your last email was boring and irrelevant?

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The Marathon of Marketing

Posted on Nov 18, 2016 in Casino Marketing

A well-executed marketing strategy has many parallels to running - and training for - a marathon.  

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SMSC Partners with Marketing Results to Launch Mobile App For Community Connection

Posted on Nov 15, 2016 in Mobile

Marketing Results, Inc., a gaming industry leader in marketing and communications solutions has partnered with Shakopee Mdewakanton Sioux Community (SMSC) and launched a mobile app that makes it easier than ever for members to stay in touch and engage with their SMSC community.

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Casino App Hits the Jackpot for Casinos and Players Too

Posted on Nov 10, 2016 in Mobile

Building casino loyalty, engagement and foot traffic just got a whole lot easier.  And cheaper.  Marketing Results' new Ovations app provides casinos with an entertaining, responsive portal, delivering more fun and more engagement to than ever to their customers.

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Market Research: Truth or Consequences

Posted on Oct 31, 2016 in Casino Marketing

Market research and polls saturate news outlets in the days leading up to the presidential election. Take any debate, convention, issue or strategy and that candidate and their surrogates will show you the research results that he/she won...he/she has the support of the people...he/she will win...and on and on. Politics manipulate the truth...but business research is different.

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