Four Winds Casino Resort

Hartford,
Dowagiac,
New Buffalo,
Michigan

We were hired to redesign the website, and as technology evolves, so does our partnership with the property.

Kim Cohen, Vice President of Marketing Integration

Case Study
Four Winds Casino Resort

Lakes Entertainment was opening a brand new casino facility in Michigan, a market with fierce competition. The property is a high-end resort with luxury amenities comparable to a Las Vegas Strip property. The existing pre-opening website was a construction camera and minimal copy. The website needed to reflect the caliber of property that was about to open its doors.

Situation

Marketing Results was hired to create the "buzz" about this spectacular development. The assignment was to redesign their website into an attention-getting site with graphics, flash animation and cutting-edge technology that would both broaden their marketing and e-commerce abilities while creating an extension of the property brand and experience for customers.

Solution

Marketing Results designed a site that was both progressive and sophisticated in its design, integrating brand elements on all pages of the website. Content managers were developed to give property the ability to update promotions, property information, restaurant menus, press releases, FAQ, poker, winners animations and entertainment venues on the fly.

The web design integrated a hotel system, jackpot alerts (a feature that allows site visitors to see the property-wide jackpots that hit daily, weekly or monthly), an online customer survey and a guest CRM area. Marketing Results personalized the website to allow the player to log in to a CRM module and view their offers and points available, and book reservations for their trip.

Results

The completed website gave property the ability to offer a number of functionality items that were never available before.  

Online hotel reservations to assist with hotel sales
24-hour access to guest account information including point totals and promotional entries
Email and text collection to build their database
The new website was not just about a new look, it created multiple touch points for the customer to interact with the property online. 

Craig Border, Vice President of Database Marketing