MRI Blog
MRI Holiday Video Wins IAC Award

IAC Award Winner
Posted on May 1, 2015 in Animation Comments

We’re at it Again!

There’s a shiny new award in our trophy case. The Internet Advertising Competition Awards, hosted by the Web Marketing Association, named Marketing Results Inc. winner of “Best Marketing Email Message” for 2015. The winning entry was our 2014 holiday email animation, sent as a seasonal greeting to our database of friends, business associates and clients.

Now in its 12th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. These awards highlight the best online advertising in 96 industries and nine online formats including online ads, video, mobile, newsletter, email and social media. Winners are judged and selected by an industry peer group. The group judges entries based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.

For the past two years, in an effort to express our gratitude for the good fortune that has come our way, our team has created an animated holiday greeting we can send to all our friends. For this year’s card, MRI brought back last-year’s beloved mascot, Jack, for another winter adventure in the land of casino games. You’ve gotta love this guy. He’s such a card!  

“This year’s holiday animation was a great collaborative effort and really demonstrates the variety of our creative team’s skill set,” said Kevin McElroy, Vice President of Creative Services. “Animation is a great way to tell any story and we are very excited to have received this recognition for our work.”

Here at MRI, we’ve long been talking about the power of animation as a marketing tool for our clients. Incorporating video into your advertising strategy with the use of animation can grab your audience’s attention and showcase new products or services in ways the written word just can’t. Due to their sharable and memorable nature, animated videos can easily go viral over social media networks, increasing your brand recognition and engagement.

When you’re ready to move your casino marketing to the next level through a well-crafted video animation, you know who to call. Or just come in for a talk. We’ll show you our trophy.

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