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OIGA 2013 - MRI Presentation: Social Media and Other Techie Things

Marketing Results OIGA 2013 Social Media and Other Techie Things
Posted on Oct 15, 2013 in OIGA Comments

The Social Media Landscape

Facebook 1 Billion Users
167 Million Unique Visitors Per Month
4.5 Billion Likes Per Day

Twitter 500 Million Users
39 Million Unique Visitors Per Month
340 Million Tweets Per Day

Pinterest 70 Million Users
12 Million Unique Visitors Per Month

Marketing Results - OIGA 2013 - The Social Media Landscape - Age

Marketing Results - OIGA 2013 - The Social Media Landscape - Men vs. Women

Marketing Results - OIGA 2013 - The Social Media Landscape - Income

Marketing Results - OIGA 2013 - The Social Media Landscape - The Mobile Crowd

Marketing Results - OIGA 2013 - Mobile Application For Casinos and Hotels

Marketing Results - OIGA 2013 - Mobile technology - CRM Capabilities

The goals and expectations of your social media efforts are no different than any other marketing channels you are currently leveraging.

Create The Appropriate Presence

  • Put a comprehensive social media plan in place that includes goals for increasing casino revenue
  • Determine what efforts will be made to achieve your goal – you can't say everything, so try to say the most important thing(s)
  • Customer service standards should be the same with this medium as it is with all other entities of your business

Utilize All Marketing Touch Points

  • Consider what you want your Social Media to be and do in relation to your in house collateral, direct mail, etc.
  • Each marketing touch point has a focused purpose of a "call to action"
  • Make sure your message is consistent between all marketing channels

Marketing Results - OIGA 2013 - Poster vs. Facebook Event

Create Engaging Content

  • A positive presence on social media will increase awareness and provide viral exposure for fractions of the cost of traditional media
  • Status updates by themselves get boring
  • Mix it up, don't become predictable
  • Interact, not just broadcast
  • Fans are looking for a reason to connect with you 
  • Give them a reason to stay

Marketing Results - OIGA 2013 - Publish Compelling Content

Marketing Results - OIGA 2013 - Hotel Room Offers

Concluding Thoughts 

Take a step back and make sure that you are always following the basics:

  • Listen – To your customer and conversations around your brand
  • Interact – Join the conversation
  • React – Adjust your product or service based on feedback
  • Sell – If you Listen, Interact, React, this will happen with less effort
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