Brand & Positioning
Deliver on the promise.

With the digital explosion and a multitude of new communication channels, a clear brand focus is critical to a company's success.

We know casino customers. We will help you develop a brand strategy rooted in intelligence. We define the goals and metrics, conduct research, and evaluate communication performance. We will help you shape your brand personality to create an emotional bond with your targeted customers.

Deliver a message
that inspires loyalty
We are creating a promise and a feeling. It is the unification of what sets your casino apart from the competition.

Gary Border, President

Position Your Casino Where It Belongs: On Top

You view your company as an original – shouldn't your players? A brand is an identity shaped by customers' perceptions. Marketing Results’ job is to streamline perceptions into a message that refines your business plan into a single promise. We aid you in upholding the process of your casino brand by educating staff and maintaining corporate consistency.

A casino brand that provides real financial results must be born of strategic and analytical thinking. Marketing Results employs a full arsenal of gaming market research to ensure that your casino brand is the one that will garner the greatest success.


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Key Components

Our Brand & Positioning services include:

  • Vision Statements
  • SWOT Analysis
  • Market Segmentation Studies
  • Brand Platform Development
  • Positioning Statements
  • Communication Plans
 MRI created a vision for our property’s grand opening and successfully implemented the design elements throughout all channels. 

Brandy V, Marketing Director

Get in Touch

No matter your marketing style, we want to hear from you. Kindly fill out the form below to learn how Marketing Results and your casino marketing team can build success together.

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