Player Development
Seek the right people. Then connect.

Our casino industry expertise will help you enhance your player development programs with measureable improvements to customer loyalty. Using Advanced Intelligence Marketing (AIM®), we make it convenient for your hosts and player development staff to be in direct contact with players. AIM® enables you to monitor performance, offer smart incentives and provide important player data to your staff anytime they need it. We provide an extensive array of strategies and programs to help measurably boost your player engagement. 

CULTIVATE RELATIONSHIPS
TO BUILD PLAYER LOYALTY
We assist in identifying valuable players and making personal connections to capture and retain player loyalty.

Mark-Anthony Herring, Executive Director of Sales & Marketing

Watch Loyalty Grow

We provide you with the strategies and management methods to bring your players back again and again.

  • Measurably improve player loyalty
  • Increase return visits
  • Expand customer satisfaction
  • Raise top-of-mind awareness

The player development tools of AIM® provide instant structure and accountability to casino host teams and help them build relationships with the right players to increase revenue.

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KEY SERVICE COMPONENTS

Gain and retain your player loyalty.

  • Advanced Intelligence Marketing (AIM®) Tool
  • Develop Complete Hosting Programs 
  • Analyze and Identify Your Most Valuable Players
  • Player Development Training Manual Creation
  • Player Development Department Budgeting 
  • Design and Create VIP Special Events
  • Player Development Contact Management System
  • Host Performance Reports and Goal Tracking
 MRI has played an integral role in developing our host programs to include measurable goals, leading to increased casino revenue. 

Mark S, Player Development Manager

Get in Touch

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