Casino Marketing Blog | Marketing Results, Inc.

There's Always Room At The Top - But How Does One Get There?

By Craig Border – Vice President of Database Marketing

Posted in AIM Casino Software

One of the most persistent and ongoing challenges of the casino industry is the proliferation of new competition. The days of one casino owning the market simply by being the only option around are gone. When you integrate the understanding of geography and competition into your casino marketing strategy, you can start shifting more market share to your company. That’s what a good database marketing tool can achieve for your property, and that’s what Marketing Results has been developing and honing for the past 27 years.

Staying a Step Ahead Through Campaign Response Analysis

By Kim Cohen – Vice President of Marketing Integration

Posted in AIM Casino Software

Anyone working in casino marketing knows that much of our workday gets devoured by details that never make it onto the daily calendar. The schedule says “mailing drop date,” but there are always a dozen delays. Once one project is out the door, the relentless past-due to-do list is waiting. Putting out small fires often takes more time than tackling the five-alarm blazes.

AIM to Make the Most of Your Database

By Kim Cohen – VP of Marketing Integration

Posted in AIM Casino Software

Marketing Results Incorporated has long been at the forefront of data mining. Our president, Gary Border, has been collecting data since 1980 – back when casino polls were conducted from clipboards. Now that MRI’s Advanced Intelligence Marketing^® software is launching its fourth commercial version, I sat down with some of our power players to discuss which updates the different departments are most excited about.

The Dashboard Overview

By Brandon Lipson

Posted in AIM Casino Software

You’ve gone to great time and expense to build an engaging website. You’ve worked hard to ensure your site not only showcases your casino to its best advantage, but also provides vital CRM tools to retain your best players. But here’s the truth: you can’t stop there.