Casino Marketing Blog | Marketing Results, Inc.

MGM Gambles on Springfield, Massachusetts With Ambition and Optimism

Posted in Casino Marketing

Philip Marcelo of Boston.com reports that the Massachusetts Gaming Commission has named MGM as the state’s first casino operator. MGM had submitted an $800 million proposal for the Springfield, MA construction project.

Are We Making Deals With Gamblers When We Should Be Making Friends?

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Are we making deals with gamblers when we should be making friends?

Segmenting markets of consumers (gamblers) by their desires and behaviors enables savvy casino marketers to direct more relevant, powerful messages to the audience that can move the needle.

Communications That Supercharge The Image Of Your Casino

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Communications That Supercharge Your Casino's Image

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.