Casino Marketing Blog | Marketing Results, Inc.

Communications That Supercharge The Image Of Your Casino

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Communications That Supercharge Your Casino's Image

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.

Offers They Can’t Refuse

By Marketing Results, Inc.

Posted in Casino Marketing

Slot Manager Magazine interviews MRI President Gary Border about casino marketing during economically challenging times.

Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical

By Patrice Gianni – CEO

Posted in Casino Marketing

No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn't always mean never.

Promotions…To Be or Not to Be

By Rebecca Perger – Director of Account Services

Posted in Casino Marketing

Not all promotions are created equal, but they do share common goals: to encourage brand loyalty and increase trip frequency from the casino's players. Both goals are welcomed and sought daily in the industry. So with this in mind, when is it acceptable to not have a promotion?