Casino Marketing Blog | Marketing Results, Inc.

Tune Up Your Brand

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

As anyone would readily attest, I love my analogies and won't hesitate to slip one into a brainstorm meeting whenever and wherever possible. Creativity and innovative solutions continuously surround us, and as I go about my every day, I find myself thinking of ways to adapt all of that creativity for the benefit of our casino clients.

4 Factors That Will Supercharge Your Brand and Your Casino Career

By Gary Border – President, COO

Posted in Brand

Marketers are constantly seeking ways to leverage finite resources to communicate and engage their audience. Life is loud, audacious and filled with dynamic, colorful messages that would have been sure-fire advertising winners just a decade ago. However, given a saturated customer base that has seen and heard it all by this point, rising above the wall of sound to deliver a message can be challenging.

The Trust Factor

By Gary Border – President

Posted in Brand

One of the most overlooked and underrated factors to building your brand loyalty and expanding your business is The Trust Factor. Without a purposeful and consistent strategy to promote trust in your brand, your most elaborate marketing efforts will fall short. Trust is one of the greatest motivators for the gambling enthusiasts, who bring in over 50% of your revenue.

Why Do Some Casino Brands Succeed Where Others Fail

By Craig Border – Vice President of Database Marketing, Marketing Results, Inc.

Posted in Brand

Marketing Results - Why Do Some Casino Brands Succeed Where Others Fail

Why do some casino brands succeed where others fail? Since 1988, Marketing Results Inc. (MRI) has developed and maintained a consistent formula for the successful promotion of casino brands throughout North America.

Milking the Brand

By Marketing Results, Inc.

Posted in Brand

Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited.