MRI Casino Marketing Blog
Marketing Results: Own The Dialogue

Rejection vs. Non-Response: Determining the Cause is Difficult – and Critical

Posted in Casino Marketing

No means no in many avenues of life. But in the casino industry, and in direct marketing, no doesn't always mean never.

Promotions…To Be or Not to Be

By Rebecca Perger – Director of Account Services

Posted in Casino Marketing

Not all promotions are created equal, but they do share common goals: to encourage brand loyalty and increase trip frequency from the casino's players. Both goals are welcomed and sought daily in the industry. So with this in mind, when is it acceptable to not have a promotion?

Pennsylvania Casinos Can Profit from Loyalty; Branding is the Key

By Gary Border – President

Posted in Brand

Gaming since the 1970s has evolved into an industry adept at understanding the sources of profit. The mightiest source proved to be gambler segmentation, which illustrated the impact of frequent loyal play evolving into better, more confident players. Better players studied harder to determine the best chance to win and selected casinos increasingly on this feature.