Casino Marketing Blog | Marketing Results, Inc.

Meet Rebecca

Posted in Brand

Meet Rebecca. She is the Director of Client Services at Marketing Results. Her job on paper is to develop and execute casino clients’ database marketing solutions including analytics, digital and direct strategies, promotions and advertising. Her superpower is nurturing client relationships–at her core, she is a nurturer, a mother.

Meet Gary

By Julie Lopez

Posted in Brand

Meet Gary. Gary is the founder of Marketing Results. His background is consumer research, but his niche expertise is in casino player behavior. Gary has always believed marketing can achieve results (hence the name) as long as you understand your target audience. “In 1988 after working seven years in the casino gaming industry as a marketing executive, I founded Marketing Results. The name came from an article I read about Carl Icahn who framed the question “Why does no one use the word results in their business?”

Meet Julie

By Julie Lopez

Posted in Brand

Meet Julie. She is Marketing Results’ Accounting Specialist, and an expert in more than accounting. She’s a specialist in organization. What she sees, she organizes, and in doing so, makes it better, more enjoyable.

Player-driven Digital Transformation

By Julie Lopez

Posted in Casino Marketing

The digital transformation is in full effect, and it's being driven by your players.

Your players are consumers. Amazon shopping and delivery, speedy streaming services and even Instacart have shaped their behaviors and now their wants and asks of many (if not all) service providers - including their expectations of you, the casino.

Meet Kevin

By Julie Lopez

Posted in Brand

Meet Kevin

“The creative team here continues to successfully meet the challenges presented over the years.”

Kevin McElroy is the Vice President of Creative Services. His role is a big one, overseeing all of the creative work Marketing Results, a casino marketing agency, produces for casino clients across North America.