Casino Marketing Blog | Marketing Results, Inc.

When It Comes to AI, Where Do You Draw the Line?

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

Blue toolbox with tools forming the letters AI sitting on a gray felt line, symbolizing the gray area of AI usage and ethical boundaries

Everybody’s got a pretty strong opinion about AI right now. It’s either going to take over everything, or it’s something people want nothing to do with. I don’t think it’s that simple. It’s already part of how we work, whether we like it or not. The real question is how we use it. Where does it help, and where does it start to cross a line? If the ideas, experience, and judgment are still yours, then what role should the tool play? That’s what I’ve been thinking about, especially in terms of how teams actually get work done.

How to Market a Casino at the End of the Year

By Rebecca Perger – Director of Account Services

Posted in Casino Marketing

Remember when holiday shopping meant braving packed malls, fighting over parking spots, and carrying 12 bags like a scene from a holiday rom-com? Yeah, those days are long gone.

In 2025, holiday shopping is 100% digital, ultra-personalized, and driven by urgency. Interestingly, so is casino marketing.

As casino marketers approach the final stretch of the year, the end-of-year hustle has a lot in common with how consumers approach their digital holiday shopping: fast, focused, and fueled by limited-time opportunities. Here’s how the two worlds mirror each other and where the right tools make all the difference.

Stuffing, Spending, and Strategic Sprints

By Rebecca Perger – Director of Account Services

Posted in Casino Marketing

Casino Marketing Budgets: Stuffing, Spending, and Strategic Sprints. Why Casino Marketing Budgets at Year-End Feel Just Like the Holidays

It’s that time of year again, the stretch between Thanksgiving and New Year’s where everything feels urgent, overstuffed, and just a little chaotic.

If you’re in casino marketing, you’re not just prepping holiday giveaways and campaigns, you’re also juggling year-end budget decisions, performance pressure, and the constant question: Did we do enough this year?

Born to Run the Tables: 8 Ways Springsteen Would Build a Strong Casino Brand

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Bruce Springsteen built one of the most iconic brands in music—not by chasing trends, but by controlling the message, protecting the voice, and leading with purpose. So what if The Boss ran your casino marketing department? Here are 8 tactics he'd take.

The Lightning Bolt Principle: Branding Lessons from the Original Ace

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Ace Frehley didn’t think about branding — he just lived it. His raw, electric personality made him a legend without a strategy deck. For casinos and marketers, his story is a reminder that loyalty starts with connection — and the biggest wins come from keeping it real.