Casino Marketing Blog | Marketing Results, Inc.

The AI Playbook: Built for Big Leaguers, Not Benchwarmers

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

Business can be thought of like baseball.
Everyone’s got a position. Everyone has a role to play. And if you’re not keeping up, you’re slowing the whole team down.

Right now, AI is changing the game across every department. Writing, sales, strategy, legal, creative, research, video—you name it. The floodgates are open, and suddenly, there’s a tool for everything.

Is Your Casino Marketing Strategy AI-Ready?

By Gary Border

Posted in Technology

Is your casino brand leveraging AI-driven personalization through your player loyalty mobile app and CRM software?

If your technology stack consists of disconnected tools without a unified strategy, you’re missing out on the power of AI and big data to create seamless, hyper-personalized player experiences.

Protecting Your Casino Database: Holy Data Integrity, Batman!

By Craig Border – President

Posted in Technology

Social media often buzzes with tributes and nostalgic memories of Adam West’s Batman TV series, which originally aired on ABC between 1966 and 1968.

While I wasn’t around for the show's original run, I remember how neighborhood playtime would halt for 30 minutes when reruns aired after school. Afterward, a group of us kids, pillowcase capes flapping, would take to the streets on imaginary crime-fighting missions inspired by the Caped Crusader.

The AI Magic Pill: Why It’s Not as Easy as You Think (But Still Pretty Damn Cool)

By Kevin McElroy

Posted in Technology

AI vs Human Creativity: Is AI really making design easier?

Chris Rock once said, "If most people in the world were told they could take a pill and be better at their job, they’d take the pill." And isn’t that the truth? The same logic applies to AI in marketing—consumers want the magic button, the instant solution that makes everything cheaper, faster, and wildly successful overnight. But here’s the kicker: AI, much like everything else in life, only gives back what you put into it.

Types of Market Research for Casino Marketers

By Meg Schroeder

Posted in Casino Marketing

Research is a secret weapon! The key to future growth is understanding gambler needs and unmet needs to build solid profitable strategies. To attract a larger market share of gamblers and enhance the performance of a casino resort, it is essential to leverage both qualitative and quantitative market research methods and engage in competitive benchmarking.